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  • “What does that mean for us?”<br />We explore the impact of emerging technology and help apply the insights of innovators through consulting & conferences.

    “What does that mean for us?”
    We explore the impact of emerging technology and help apply the insights of innovators through consulting & conferences.

Working closely with a strong network of leading experts and thought leaders we explore emerging technologies, always with a focus on impact and opportunities – and then apply the insights through a range of offerings:

Advisory & strategy consultancy

Startup, corporate or non-profit: I’ll help your organization excel in an environment defined by digitization, connectedness and rapid change. From top-level strategy to setting up teams to product strategy: With ears close to the ground, an extensive network, and years of experience working with clients of all sizes and across industries, I know what works and what doesn’t.

Emerging technology conferences

Conferences are a great way to explore the impacts of emerging technologies. My expertise, my radar for interesting topics, and my network put me in a unique position to curate world class events. IoT, the future of hardware, smart cities, iOS development, maker culture or the quantified self – chances are I’ve initiated, curated or chaired a top notch event for that community or industry. Currently, the main focus is ThingsCon. For a complete list, see the Projects page.

Products, services and publications

The Waving Cat translates insights into products or publications. These projects usually happen in close collaboration with external partners, and are often exploratory in nature: Consider it our in-house lab. So far, this has produced output including a bi-annual print magazine (Connected), an ebook (TICOH) and prototypes in various stages of completion. You can find most of them on the Projects page.


Looking for a speaker for your next corporate event? As a frequent conference speaker and panelist, I can deliver an engaging presentation for audiences of all sizes and backgrounds on the implications of emerging technologies for your industry. For an overview of my talks as well as booking information, please see the Speaking page.

Areas of focus

My work focuses mostly on impact and opportunities of (internet-related) technologies: Technologies and business models the internet enables or leverages in new and interesting ways. Over the last few years this has included areas including:

  • Social, local, mobile services
  • Digital communications & social media
  • Internet of Things & connected devices
  • Quantified Self & personal analytics
  • Connected cities
  • 3D printing, maker culture & hardware businesses
  • Innovation processes


As a side effect of this varied work, the company is in a unique position to help you find the perfect talent or serve as an external radar & research lab.
For corporate clients, I offer monthly or quarterly briefings, in writing or in person.
For startups, I try to be available as an an advisor or mentor where it makes sense for both parties, and I’m a mentor at Highway1 (San Francisco), Startup Bootcamp IoT (London) and (Berlin).

Peter Bihr is the founder and Managing Director of The Waving Cat GmbH.

As a strategy advisor, he helps organizations large and small excel in an environment shaped by digitization, connectedness and rapid change.

He has co-founded and chaired many acclaimed emerging technology conferences including ThingsCon, UIKonf and Cognitive Cities Conference, and has served as Program Director of NEXT Berlin.

His projects, thoughts and other antics have been featured in Forbes, New York Times, The Guardian, ZDF, ZEIT and many others. He blogs at

Learn more about me

Projects & Portfolio

A large part of my work is confidential or internal in nature and hence not fit for sharing in a portfolio. However, here are some public-facing and shareable projects (some for clients, most self-initiated) I have worked on to date in various contexts.

Check out the full portfolio!

Current projects

ThingsCon is a conference about the future of the hardware business, maker culture & the Internet of Things. Learn more at

Published twice a year, Connected is a printed collection of essays about the Internet of Things ecosystem. Learn more at

The Indie Conference Organizer Handbook is a digital hands-on guide to running an independent conference. Learn more here.

Media mentions

My projects, thoughts and other antics have been featured in Forbes, New York Times, The Guardian, ZDF, ZEIT and many others as listed below. If you’re a journalist looking for input, a quote or an interview, please get in touch (I do my best to respond quickly.)

More media mentions & publications

Get in touch!

How I work

I split my time between client work and self-initiated projects. Often, my client engagements happen behind the scenes and are long-term, internally focused in nature. I tend to be able to contribute & create most value in long-term collaborations, with a larger amount of autonomy, and in projects of a more exploratory nature. Usually my role is that of an advisor, consultant, or sparring partner. The kind of work I do is both highly networked and varied, and it yields a range of outputs or services. Please take the services listed here as a starting point for a conversation rather than a fixed set of offerings.

Let’s talk!

Not quite sure yet what it is you exactly need? Or you have an idea you would like to explore but that still needs to be developed a little more? Let’s have a chat and see what opportunities we can find to work together.

Get in touch now!