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  • FUTURE-PROOF YOUR ORGANIZATION<br>We help you explore impact & opportunities of emerging technologies—like IoT—for your organization

    We help you explore impact & opportunities of emerging technologies—like IoT—for your organization

  • Portfolio:<br>Highlight Projects of 2016

    Highlight Projects of 2016

  • For Government:<br>Smart city research &<br>policy recommendations

    For Government:
    Smart city research &
    policy recommendations

  • Ebook:<br>Understanding the Connected Home:<br>Thoughts on living in tomorrow’s connected home

    Understanding the Connected Home:
    Thoughts on living in tomorrow’s connected home

We explore the impact and opportunities of emerging technologies—especially Internet of Things (#iot). As a boutique consultancy we help organizations excel in an environment shaped by connectedness, uncertainty and rapid change.

We work with organizations who strive to shape their field rather than follow. We help identify opportunities to do just that—and have a global network of leading experts by our side. In everything we do, we take a responsible & human-centered approach to technology, business and culture.

Sounds abstract? It’s not! To give you a better feeling for the type of projects we do, consider this: We’ve researched smart cities for the German government, and developed policy recommendations to make sure that smart cities work as well for their citizens as their governments. We’ve helped shape the R&D and product roadmap for automotive and electronics companies, and helped global tech companies shape their IoT policy. And we’ve provided lots and lots of research and strategic advice to clients across all industries. The range includes strategy, research, innovation, policy—often in combination.

We work in English and German. Based in Berlin, happy to travel.


Services for clients:

Innovation & strategy consultancy

Private company, public sector or not-for-profit: I’ll help your organization excel in an environment defined by digitization, connectedness and rapid change. From business, product and R&D strategy to policy advisory to forecasting, from open innovation to digital transformation: I can help you navigate uncharted waters and identify strategic opportunities.

Think of it as future proofing.
Let’s discuss how I can help you.

Recent project examples

  1. For a federal government: Research & policy recommendations around the political, social and technological implications of “smart cities”
  2. For a global tech company: IoT policy advisory and development
  3. For a think tank: Research on opportunities of Internet of Things (IoT) for agriculture and smart cities

Here’s an overview of highlight projects over the last year. For current projects, scroll to the footer of this page or jump to /now.

Self-initiated activities:

Products, services and publications

The Waving Cat translates insights into products or publications. These projects usually happen in close collaboration with external partners, and are often exploratory in nature: Consider it our in-house lab. So far, this has included two magazines (Dearsouvenir, Connected), two ebooks (Understanding the Connected Home, TICOH), an executive briefing about emerging technologies (The Imaginary Unit), an exploration of ideas for 21st century living (The Good Home), and prototypes in various stages of completion. You can find most of them on the Projects page.

Emerging technology conferences

Conferences are a great way to explore the impacts of emerging technologies. My expertise, my radar for interesting topics, and my network put me in a unique position to curate world class events. Among others, I co-founded and chaired the conferences ThingsCon (IoT), UIKonf (iOS development), Cognitive Cities (smart cities), and atoms&bits (maker movement); co-directed NEXT Conference 2012-15; and served as co-chair for Interaction16. For a complete list, see the Projects page.

Areas of engagement

My work focuses mostly on impact and opportunities of (internet-related) technologies—on the technologies, business models, and policies that the internet enables or leverages in new and meaningful ways. Over the last few years this has included areas including:

  • Internet of Things (IoT) & connected products/services
  • Connected homes, smart cities & connected mobility
  • Responsible IoT and empowering technology
  • Open innovation practices


Typical engagements include R&D strategy, business & market strategy, policy, and accompanying the digital transformation to make it possible to take advantage of emerging opportunities. Deliverables range from long-term advisory to sparring sessions, from external radar to workshops to written reports.
For startups, I try to be available as an an advisor or mentor where it makes sense for both parties, and I’m a mentor at Highway1 (San Francisco) and (Berlin).

Peter Bihr is the founder and Managing Director of The Waving Cat, a boutique consultancy where he explores impact and opportunities of emerging technologies—especially Internet of Things (#iot). As an innovation & strategy advisor, he helps organizations excel in an environment shaped by digitization, connectedness and rapid change.

Peter is on the board of the not-for-profit ThingsCon e.V. which fosters the creation of a human-centric & responsible Internet of Things. He has co-founded and chaired many acclaimed emerging technology conferences including ThingsCon, UIKonf and Cognitive Cities Conference, and served as co-chair of Interaction16.

He has provided research and policy recommendations to governments and global tech companies, supported automotive clients with R&D strategy, and helped organizations embrace innovation opportunities as an external radar and sparring partner.

His projects, thoughts and other antics have been featured in Forbes, New York Times, The Guardian, ZDF, ZEIT and many others. He was named a Top 100 Influencer in IoT in 2016 (Postscapes). He blogs at

Get in touch

Projects, products & publications

A large part of my work is confidential or internal in nature and hence not fit for sharing in a portfolio. However, here are some public-facing and shareable projects (some for clients, most self-initiated) I have worked on to date in various contexts.

Global community promoting responsible IoT

Portfolio: Best of 2016
Last year’s project highlights

Understanding the connected home
Ebook about living in tomorrow’s connected home

Digital travel & shopping magazine

Annual global interaction design conference

The Good Home
A pop-up urban living unit for the 21st century

Check out the full portfolio!

Media mentions

My projects, thoughts and other antics have been featured in Forbes, New York Times, The Guardian, WIRED, ZDF, ZEIT and many others as listed below. If you’re a journalist looking for input, a quote or an interview, please get in touch (I do my best to respond quickly.)

More media mentions & publications

Get in touch!

How I work

I split my time between client work and self-initiated projects. Often, my client engagements happen behind the scenes and are long-term, internally focused in nature, like for example strategy sessions with top-level management, or working on product strategy with R&D. I tend to be able to contribute most value in long-term collaborations, with a high degree of autonomy, and in projects of a more exploratory nature. Usually my role is that of an advisor, consultant, or sparring partner. The kind of work I do is both highly networked and varied, and it yields a range of outputs or services. Please take the services listed here as a starting point for a conversation rather than a fixed set of offerings.

Let’s talk!

Not quite sure yet what it is you exactly need? Or you have an idea you would like to explore but that still needs to be developed a little more? Let’s have a chat and see what opportunities we can find to work together.

Get in touch now!