As I mentioned before, I’m in the process of founding a company. By ways of documentation, and because it might help others in the future, here’s a few of the bits & pieces I’ve learned so far, in no particular order:
There is no right timing. Move. Move now.
When you’re ready to go, you go. There’s always something in the way, at any time: a conference, something you organize, a pitch, a client project, a move. Do it anyway, now, because otherwise you’ll just keep postponing.
For example, between my two co-founders and me we have on our list: organizing a conference (two, really), two moves to Berlin, potentially one within Berlin, work, vacation. Just to name a few.
When the time is right, it’s right. You’ll know it. Do it.
Parallel processing is key
Sounds awkward, what I mean is this: Setting up a company (at least in Germany) means having to do all kinds of paperwork and organizational stuff. There’s the founding contracts, Terms of Services, work contracts to draft. You have to choose the type of company. Branding and website. Client acquisition. Your regular work. Maybe funding to find. Also, while all of this is going on, you need to get into your workflows, so it’s a constant negotiation with your partners about who’s doing what and how. This is the practice period. Use it to learn about each other, to get to know each others’ workflows. Establish the best communication channels, particularly if you don’t work in one spot at the beginning. At times it will feel like juggling with a few too many balls. Then one by one, the pieces start falling into place. When they do, it’s incredibly rewarding.
Inform yourself
I can’t over-stress just how important this is. Before you embark on a business journey with others, inform yourself about the implications of what you’re doing. Learn about pros and cons of different types of company. Learn about your duties and rights within these types of company. Learn about insurances. Make damn sure you know about your strengths and weaknesses, and your partners’. (Also make sure they know about yours!) If you fumble later because you didn’t inform yourself, don’t come cryin’, it’s your responsibility, and yours only.
Stick to your plans. Screw your plans.
Uh, right. Here’s the thing. You’re moving fast, because you have to. That means you won’t always have the time to really explore all the options you’d like in-depth. Sometimes you have to make a call with limited information. That’s fine, it’s how it works. Don’t let yourself get too distracted or intimidated by others’ horror stories. You made your decision, you stick with it. Chances are it’s a good call. But every now and then you’ll learn something new, either because the circumstances changed or because something just slipped by unnoticed before. In that case, don’t be stubborn: re-evaluate, make a new decision. Your plans are guidelines. Adapt them as you learn new things. (We went full circle on the type of company we are setting up, yet now we’re ready to go and I wouldn’t want to miss out on the thought process that lead here.)
Plan ahead, then improvise.
The better you plan, the more steps you can anticipate and lock in, the easier and smoother the process will be. There are plenty of touch points with folks and organizations outside your company. Make sure there’s enough time buffer for them to do their job. This is especially important for those who are helping you! (Don’t stress them out, they deserve all the respect you can give them.) You’ll find it’s a lot of touch-and-go.
Example? Before reaching certain milestones (signing a contract, opening a bank account etc) you can’t do certain things. Before the process of registering your company is kicked off – which happens surprisingly late in the game – you can’t really sign any important paperwork or contracts without getting into serious legal grey area. That’s something you want to avoid, right? Well, yes. On the other hand, you can’t sign any client contracts either, as your company doesn’t legally exist yet. Again, it’s touch-and-go: you talk to those clients, you explain the situation. You sign letters of intent. As soon as you’re good to go, you sign the contract. Not having these contracts signed and sitting on your desk can be somewhat stressful; don’t sweat it, there’s nothing you can do at that point. Relax and make sure to work only with great clients.
Don’t demand support. Accept and embrace it.
One thing is incredibly important to remember: during the founding period there’s a certain chance that you’ll annoy the hell out of your social environment. You might be nervous, or stressed out, or constantly focused on your own business and not realize that others have stuff on their minds, too.
What does that mean? First, try to go easy on your friends and family.
Second, don’t demand support. There’s absolutely no god-given right to receive support from others, mental or other. Asking others support is one thing; demanding is a different thing altogether.
Third, if someone offers help of any kind, treat the folks helping you with the respect they deserve. Someone just went out of their way to help you, just because they decided you’re important to them. Show them all the love they deserve. Thank them, and make sure you don’t forget it. We’ve been incredibly lucky that way, getting so much support from so many people in a whole lot of ways. I hope I can make up for all of it someday. Until then, I’ll try to just stay grateful. Thanks, guys!
Oh, there’s one more thing. The probably most important of all, a mantra to get back to if things are getting too hectic (I stumbled over it on Alexander Ljung’s tumblr):
The other day I visited Friedrich-Ebert-Stiftung (FES) for a day to give a keynote speech and a workshop for FES stipends at the summer academy. (Full disclosure: paid gig.) For completeness’ sake I’m posting the slides below. In order for them to make sense I’d recommend downloading the file from Slideshare so you can see the notes.
On a side note, I have to say I really enjoyed particularly the discussions with these students. We talked a lot about privacy on social networks and the implications of using these online services. I was surprised on more than one occasion: Not a lot of the participants use smartphones, which may be a budget thing given they’re all still studying. The crowd was much more critical of online social networking than I expected. (There was a strong split in the group, with those seeing chances rather than risks on one side and those highly critical of social networks on the other.)
Two things became very clear, though: (1) Just like German society overall this group had a significant part of online critics (with varying degrees of informed argumentation). (2) All of them are acutely – almost painfully – aware of the role of privacy and how it’s being affected by voluntary participation in online sharing behavior (social networking, Twitter etc), involuntary sharing (government involvement) and commercialization (all major actors are international corporations).
While I wished the overall discourse (on a societal level) about the complex issues of privacy/ownership/control of data online was based on a more informed basis, it’s very clear that we’ll be having this discussion for awhile to come. And that’s good: Keep thinking, discussing, debating. Just please make sure to stay away from panic and fear driven rhetoric as well as hyperbole. And if you happen to encounter such arguments, feel free to drop in some facts and see the fear go away.
A little while ago I wrote a little rant about the fake Streetview Google had launched in Germany, an odd Google Maps & Panoramio hybrid. Eventually that’s about to change: Google Streetview is coming to Germany for real.
And boy, are people in Germany going crazy over this.
On the one hand you have those who thing that having public spaces accessible online is a good thing (including yours truly). One the other you have those who claim that it’s the end of privacy, illegitimate commercialism by a global corporation or that it helps burglars.
These critics spread – or buy into – a hyperbole like I haven’t seen in a long time. They are, I daresay, going absolutely nuts.
Why is this important? Because there’s practically no privacy risk, the burglar argument is completely bogus (not even burglars are so stupid, and statistics show that there’s no correlation of Streetview and break-ins) – while on the other hand a service like Streeview is incredibly useful for all kinds of legitimate uses.
“Behind all of these criticisms here in Germany is the fear that Google might be too powerful, while being too strange and intransparent,” [law professor] Hoeren told Deutsche Welle. “It’s not really about data collection, telecommunications and privacy and such.”
If you understand German, Mario Sixtus wrote a fantastic piece on the subject. His take: trying to restrict a service like Google, including giving house owners the right to have photos of their houses removed from the service, is an attack on all our rights to the public space.
I couldn’t agree more.
The fact that many media outlets and politicians chime in with the rest of the criticism (or rather, take a lead in the fear mongering) doesn’t make their claims any more substantial or legitimate. Either we protect those rights, or we’ll lose them. And I’d like to keep living in a country where everyone – yes, even large corporations – are allowed to pick up a camera, take photos of buildings* in public and share these photos online.
(*Photos of people are a different matter altogether, but that isn’t what Google is doing here.)
Full disclaimer: I’ve worked with Google before and I’m a member of the Google Internet & Society Collaboratory. I still think that Google’s new stance on Net Neutrality sucks.

Big news (for me) – I’m founding a company. More concretely, I’m setting up a boutique agency with two partners. And heck, I’m excited!
Basics first:
Who? At this point I can only name one of my partners – my long-time co-conspirator and close friend Igor Schwarzmann (@zeigor). Our third man is still bound by contract so we cannot disclose his name until the last minute. But worry not, he’s a heck of a guy too.
What? A strategy and trend agency.* Not to go into too much detail yet, but think hand-crafted web strategies: top quality, very personal. Our biographies give you an idea, so yes, Social Media will be part of our service, too. (Personally I think that in just a few years Social Media won’t be a separate column any more, but instead be a natural part of all services and products. So certainly we won’t be focusing on building anyone’s Facebook pages ;)
(* edited for clarification – yes, it’s a consulting shop, in case I didn’t make that clear enough ;)
Why? It’s an idea whose time has come, so to speak. I’ve thoroughly enjoyed freelancing over the last few years and really consider myself lucky it’s been working out that well. (Much better than I ever dared to expect!) I’ve been offered great jobs over the years, too, and feel particularly lucky that I could always afford to turn them down to pursue a self-determined career on my own. Now I’ve reached a point where I had to make the call: stay freelance or build something bigger? This is the decision. When the three of us – after a lot of joking around – realized we all had the same urge it was a done deal. My personal goal is not to just start and grow this business, but also to do a few things better than many agencies these days. Most of all, to run an open, honest, no bullshit firm (which in this environment isn’t all that usual, sadly) while having a great deal of fun exploring all possibilities and taking all of this to a new level. (Wondering if we’re serious? Both my partners quit their very good current jobs and are relocation to Berlin for this gig.)
And I can’t wait to work with all the interesting folks out there. This step hopefully allows us to kick off a whole bunch of cool projects, both for and not for profit.
Where? We’ll be based in Berlin. We’re also likely to do a fair bit of traveling. Actually, our office is already all set. Our neighbours are Yourneighbours. (Where I already set up shop today!)
When? We’ll kick off in October. That’s when my partners finish their current contracts. Interested in bouncing some ideas before? Feel free to ping me anytime (my current contact details).
Thanks! We got an incredible lot of help and feedback though out the early stages of our preparations. Thanks to our friends and mentors in all this. You know who you are. We owe you one.
What else? Some great folks are working on our logo and all, and we’re in the middle of the paperwork necessary to register a company. Once we’re set we’ll have a name for you. F*ck yeah, this is going to rock!
Here’s what Igor has to say about it all.
Images (not to be taken too seriously): Visualbug via DefiniteTouch, Rajue
Short version first: I’d like to present at SXSW 2011. You can help if you vote for my panel proposal. Here’s what it’s about.
Earlier this year, I went to SXSW without knowing that I’d end up giving a session myself: I was asked (and more than happy) to fill in for Robin Grant and his talk, and judging by the feedback we got I think it worked out well. (With just a few days notice I wasn’t so sure first…) Here’s a write up of my impressions: Lost in Translation: Nuances of European Social Media.
Since there was such a strong demand and the participants all got really involved in the discussion, I’d like to offer a follow-up. Same over-all topic, but a year into the discussion. There’s still a lot of ground to cover. Personally, I’d prefer to do it in the same setting like last year, which was one of the smaller rooms for interactive discussions rather than a big-ass panel. It’s just so much more productive. Like last time when Igor Schwarzmann and Kevin Dykes joined me on the panel, I’d like to
Here’s the official pitch as it is on the website:
Social Media: How to make it in Europe
Description:
You know how to rock Social Media back home in the US. Now what? There’s another huge market just a quick jump across the ocean. Yet, it’s a different world over there. We’ll discuss with you what strategies work in Europe, what you need to pay attention to. And we’ll share first hand experiences of working in Europe. We will bring you a panel of experts from several European key countries who report from the trenches. What are your main challenges when entering European markets? What are your opportunities? Which role do cultural differences play? Will German bloggers really hate your brand and will you get sued in the UK? We will try to dispel a few of the fears and myths often associated with European Social Media, share first-hand experience and give hands-on advice. So you can focus on taking your business to the other side of the Atlantic and rock Social Media over there, too.Questions answered:
- What can I expect from Social Media in Europe?
- How do I avoid major pitfalls when entering European markets?
- Your experiences with Social Media in different European markets?
- What are the first steps we should take when planning to go to Europe?
- Is Europe really an overregulated, scary place for startups? (Don’t worry!)
Tags:
Europe, Localization, socialmedia
If you’d like to support me going to SXSW again, please vote here. (To vote you need an account on SXSW.com.)
That said, there is a number of other panels I’d recommend checking out (there are so many!) from a first glance: There’s Tim Hwang’s The Ecology of Awesomeness. (Tim co-founded the Awesome Foundation, so he knows a thing or two about awesome.) Ray Kurzweil talks about The Singularity. There’s a panel on innovation in Iceland which I think has quite a potential (remember, Iceland just decided to become a safe haven for journalists). There’s probably a great deal to learn in How Good Companies Go Horribly Wrong. The Sunlight Foundation‘s Jake Brewer talks about the Rise of Free Citizen Agents. Tim Bonnemann talks about Open Government through Participation: Designing Successful Online Consultations, an idea he’s been working on for a long time, and I can’t wait to see the results. Why We Frag: Propaganda and Geopolitics in Videogames sounds like a hell of a lot of fun. And of course I’d like to also point to my good friend and Cognitive Cities co-author Igor Schwarzmann‘s panel proposal How Does Scifi Influence Our Future Cities? I have an idea of what this presentation would look like, and I promise it’ll be a treat. (Heck, I even officially vowch for him.)
So, long story short: I’d appreciate any help in getting this panel off the ground. If you want to support it, please vote here.
Updates: As I get to learn about more cool proposals, I’ll list them here. Spread the love!
Soundcloud‘s Dave Haynes will be talking about Love, Music & APIs.
This might be obvious to you, but during some recent conversations I noticed one thing over and over again: Freelancers, and entrepreneurs, don’t blame others.
If something bad happens to you and your impulse is to blame someone else (client! colleague! bank! landlord!) for the injustice, then maybe you shouldn’t work as an independent. It seems that to those with a more entrepreneurial mindset it never even occurs to blame others: Your client doesn’t pay you? Your fault if you ever work with them again. Your colleague steals your client? Your fault, shouldn’t have picked them. Not enough work due to recession? Oh boy, should you have hustled more.
I know I’m over-simplifying here – sometimes things don’t work out and it’s out of your hands. But in the reaction you can see who’s what kind of personality.
And just to be clear: I’m not saying one kind of mindset is better than the other. What I am saying is this: If you don’t naturally tend to taking responsibility for all the stuff happening to you, you might not become really happy as a freelancer or entrepreneur.
Of all the entrepreneurs and startup guys I talk to, I haven’t heard from a single one that things aren’t rosy because someone else did something. Instead, they go right at the problem.
Kudos.
Paul Adams is a Senior UX Researcher at Google. In the slides below he shares some findings from his research, focusing on what’s important to keep in mind when designing for the social web. It’s chock-full with insights on how relationships work online and offline.
It’s a fantastic presentation. Must read.
Disclaimer: I’m strongly biased towards openness. I prefer free and open software over closed systems, I prefer an open and decentralized web over a closed and centralized one. I prefer transparency over obscurity.
That said, I’d also consider myself a pragmatic idealist (thanks for the hint, Igor) in the sense that I think to reach certain idealistic goals it’s sometimes necessary (or even ok) to make compromises.
Examples: I use a Mac (closed) to feed my WordPress blog (open); I use Twitter (kinda closed) to promote open web ideals (open: duh!); my phone is powered by Android (open) but uses HTC’s Sense UI (closed).
So when we were about to announce an event that’s promoting the ideals of an open web (Drumbeat), we discussed how to best promote the event. We decided to complement the “official” event page on the Drumbeat site with a Facebook event page.
I insisted on having this second option, and for several reasons. One of those reasons is merely of the practical kind: it’s much easier to organize an event if you have any idea how many people are coming, and Facebook is very, very convenient to use that way. The other reason is more philosophical: I believe to reach out to new people, i.e. if you want to mainstream the discussion and get more people involved, you have to reach out to them where they mostly communicate. Facebook is an obvious choice, as you get access to a whole lot of people.
Like we almost expected, we got into a little flame war over this decision, including all the all-so-common personal attacks and insults. (My favorite being the statement that it’s “people like [me] who destroy the open web”, and that we’re “riff-raff”. I was surprised not to see Godwin’s Law invoked, but maybe that will happen in the next few mails?) To put one thing straight: I’m not even insulted, I find it very amusing to read a lengthy, hand-crafted personal attack. I appreciate, one could say, the effort people like this invest in personal trolling. (As long as – like in this case – it doesn’t even hit the mark and stays within certain boundaries.)
But it did get me thinking, and we discussed this a lot afterwards: To which degree is it ok to use a closed platform to promote an open web? And I stand by my decision, and would like to re-iterate: it’s not only ok, but necessary not to insist on personal moral high ground and being the true believer that knows everything better; but to go where the people you’d like to get involved really are and discuss with them. It’s not ok, and most likely damaging, to just assume everybody on the planet is thinking about these issues all day, and if they don’t leave all their bad habits behind they don’t deserve any better.
This kind of thinking is, from my point of view, arrogant, hypocritical and damaging. It devalues the ideals these same people strive to promote.
(I’m sure many other professions have to make similar decisions every day, like international development aid workers, who buy building materials on local markets to strengthen the local economy, even though they know that a certain share of those revenues go back to funding the same groups that caused the underlying structural problems.)
Long story short: For the time being I’ll keep doing it the way I’ve done it so far. I’ll keep using Facebook to promote events, I’ll stick to Twitter if that’s where I reach new people. But I’d like to hear your take on this!
A few weeks ago, we announced to run a conference on the future of cities & technology, Cognitive Cities Conference. (I blogged it here, too.)
We just moved Cognitive Cities to a new date: 26/27 February 2011.
My co-organizers and I explained our reasons for pushing CoCities on the Cognitive Cities blog, but let me sum it up very quickly here, too.
Most importantly, the move is a good thing. As only a very few of you know by know, there are some changes coming up in my professional life – of the best sorts, but I can’t really talk about them just now. These changes – and some other things – happen to coincide with the original dates of the conference. All of this takes up quite a few cycles and quite a bit of energy: Just the kind of cycles and energy you need to run a great event on the side while still doing your day job.
The team talked this over, and we came to the conclusion that we’d rather postpone the event than just winging it. We really want to get Cognitive Cities right, and we have high hopes and aspirations for this. And since we’re planning to have some really kick-ass people present there, we owe them the best possible event, too.
Moving CoCities to spring will give us just the time we need to get it right. The date seems right – just around the beginning of the conference season, well before SXSW and – most importantly – with a few months between now and then. (If you are aware of any other relevant event going on at the same time, please let me know!)
Also, if you are working on any kick-ass relevant project that you think might fit the profile, send us a brief note about it. Should you prefer email over online forms, feel free to email us at info@cognitivecities.com.
We will continue with the planning just like we did before, i.e. talk to speakers and sponsors, scout for the best projects and tweak the conference format further. To make it the best conference we’ve organized yet. Really looking forward to seeing Cognitive Cities take shape over the next few months.
As of two days ago Wikileaks has released 92.000 documents about the war in Afghanistan, leaked (most likely) from within the US military. After discussing this with quite a few folks, we all agreed that this will be one of the biggest – if not the single biggest – story of 2010.
As a former media and political science major, as well as a former editor, this stuff is pure gold to me.
First, what I am not going to go into: the Afghanistan conflict, its sense or legitimation or political implications; or the legalities of this kind of thing: does a leak like this break US law, and would that even be applicable? That’s for US lawyers to decide.
The basics first: What happened?
Wikileaks got hold of some 91.000 military documents regarding the Afghanistan conflict, from analyst papers to ground reports. (What is Wikileaks?) Before releasing these documents themselves, they gave them in advance to three traditional news media: New York Times (US), The Guardian (UK) and Der Spiegel (Germany). (All of the links go directly to the Wikileaks specials.) After these media ran their exclusives, Wikileaks went public with the leaked documents, called the Afghan War Diaries:
The reports, while written by soldiers and intelligence officers, and mainly describing lethal military actions involving the United States military, also include intelligence information, reports of meetings with political figures, and related details. (…)
The reports cover most units from the US Army with the exception of most US Special Forces’ activities. The reports do not generally cover top secret operations or European and other ISAF Forces operations.
So why is the Wikileaks story so big?
It’s big not just because it’s something new and a huge scoop, but because it touches on so many complex and highly relevant issues:
- the issue at hand, the conflict in Afghanistan
- the way the US government handles information
- … and by extension, the bigger questions of truth & trust
- the relationship between governments and their citizens
- the relationship between US government and their allies, and how information flows between them
- the way media work today
- the (new?) role that media play today (trust center verifying information scoops rather than gathering them)
- the way the internet changes politics and media (and how news media not bound to nation states operate under different circumstances than we are used to)
- Is it irresponsible to leak documents?
For some great background and discussion, I recommend you jump straight to Jay Rosen and Jeff Jarvis, both who have great write-ups.
Trying not to repeat to many of Rosen’s and Jarvis’ points, there are a few things I find worth considering.
Truth & trust, governments & citizens
The White House was clearly pissed off after seeing the Afghan War Logs emerge. Understandably so, after all those documents will clearly make a dent in the war effort, so to speak. However, legalities aside and assuming the documents are the real thing – the documents leaked are internal military documents. While it’s always painful to be called out on your own mistakes, it’s not job of the media to support certain policies; and it’s most certainly not the job of a whistleblower site like Wikileaks to support any policies. It’s their job to get out information so folks can make informed decisions.
It’s probably part of winning a military conflict to occasionally bluff and put a game face on. But it’s fair game to call that bluff; I’m guessing here, but I’d say that this can happen to a government just like to any poker player. These war reports seem to be such a case where the bluff (“the war is going kinda alright”) is called. The question is: Could the US government – instead of trying to clamp down on Wikileaks and the internal military source – try to make the best of the situation, for example by trying a crowdsourced effort to analyze the patterns of what has been going wrong in the conflict? (Might not work, but should be looked into by some of the smart folks within or around the US government.)
The new role of media
What I found particularly interesting is the new role that media played in this case. This is not a case of investigative journalism by the media, but by a third (non-journalistic) party. We are talking about three of the most distinguished media outlets world wide. Yet, they did not get the scoop here, they did not have the sources inside. They were not the address the military sources wanted to talk to. (Why might be a moot question, but an interesting one still. Get back to that in a minute.) Instead, the media were there to a) spread the news and b) verify the information, to lend credibility. They served as a trust center for another organization’s scoop. Once they got the information, the media then did what they do best: sift through the material and make it more accessible, as well as spread the information.
As Jay Rosen put it, referring to a New York Times editor’s note:
“At the request of the White House, The Times also urged WikiLeaks to withhold any harmful material from its Web site.” There’s the new balance of power, right there. In the revised picture we find the state, which holds the secrets but is powerless to prevent their release; the stateless news organization, deciding how to release them; and the national newspaper in the middle, negotiating the terms of legitimacy between these two actors.
So, why Wikileaks not New York Times?
We can only speculate why the internal source leaked the documents to Wikileaks and not to one of the major newspapers. But there are a number of considerations at play here: First, Wikileaks is much harder to subpoena than any traditional news organization that operates under US (or European) law. Second, Wikileaks is by nature very much distributed. They are a true internet-based, decentralized organization, making it harder to suppress information. Third, Wikileaks is independent, donation-funded, without anyone to report to. This can be good or bad, of course. And on certain topics, a political biased can be assumed. But again, it makes it harder to believe there could be a reason for Wikileaks to withhold this kind of information, much unlike the news organizations that also want to send their reporters into war zones as embedded journalists along the military. Fourth, Wikileaks knows about secure communications. Maybe Guardian, Spiegel and New York Times do too, but a source wouldn’t want to take any risks. Wikileaks are strong on anonymity. They are strong on crypto. They really know how to keep communication channels secure and anonymous. All of these combined make them a more secure place to go to than any single newsroom.
Is Wikileaks acting irresponsibly?
One could make the case for either the value of keeping information secret, or for absolute transparency. In a military conflict, that’s a tough one. But it seems to be like Wikileaks is going to great lengths to be as careful and responsible as the overall context allows (once it’s decided to publish leaked info, that is). They are holding back a significant number of documents until further review and clean up (think removing names etc):
We have delayed the release of some 15,000 reports from the total archive as part of a harm minimization process demanded by our source. After further review, these reports will be released, with occasional redactions, and eventually in full, as the security situation in Afghanistan permits.
Giving the documents to some trusted traditional newspapers of making sure the information is getting a decent journalistic treatment, followed by full disclosure of all the source material for extra vetting.
In other words, it’s a perfect example of getting it all right: Responsible dealing with the information as well as working the media right.
Jeff Jarvis raises an interesting point in his post: Will leaks like this incentivize organisations not to write down as much because they fear leaks, leading in the long run to less transparency? I certainly hope not, but it’s not a fear I share. Large-scale organizations need documentation, and where there is documentation there is a chance of leaks.
What I’d hope for instead is that the mere chance of leaks alone will lead to more transparency up front. After all, if an organization is more transparent the chance of getting called out on grounds of hiding information is a lot lower.
We’ll have to wait and see. Until then, if you do appreciate this kind of document leak, I do recommend you consider donating for Wikileaks.









