On her weblog, Diana Reid explains the basics of how to get your organization ready for marketing, or better: for any kind of public interaction - from a social entrepreneur’s point of view. As I’m working for a non-profit think tank which does a lot of non-profit projects, I’m quite familiar with the special situation small organizations (like the majority of social entrepreneurs) are in. While Diana’s Essential Marketing Toolkit is quite basic, it’s a really neat overview I highly recommend if you’re in the field.
(via the - highly recommended! - Social Edge newsletter)
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