Comments on: Jeremiah Owyang: Why your corporate website is irrelevant http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/ [The Waving Cat: 'cause it's good luck AND shiny plastic] Sun, 14 Mar 2010 18:51:18 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Peter Bihr http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/comment-page-1/#comment-25674 Peter Bihr Tue, 12 Jun 2007 23:16:24 +0000 http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/#comment-25674 Jeremiah, Thanks a lot for the hint, I'm looking forward to seeing the <a href="http://www.web-strategist.com/blog/category/web-strategy-show/" rel="nofollow">interview</a>! Jeremiah,

Thanks a lot for the hint, I’m looking forward to seeing the interview!

]]> By: Web Strategy by Jeremiah » Voices from the Community, Corporate Websites are Irrelevant http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/comment-page-1/#comment-25555 Web Strategy by Jeremiah » Voices from the Community, Corporate Websites are Irrelevant Mon, 11 Jun 2007 13:18:02 +0000 http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/#comment-25555 [...] Peter Bihr agrees and writes in his post, that it’s really about trust: “I agree, but I’d go one step further: The main point companies should use their websites for isn’t any kind of direct in-your-face marketing or branding, but simply: Extra services. Support. Feedback. Helpdesk-ish stuff. [...] [...] Peter Bihr agrees and writes in his post, that it’s really about trust: “I agree, but I’d go one step further: The main point companies should use their websites for isn’t any kind of direct in-your-face marketing or branding, but simply: Extra services. Support. Feedback. Helpdesk-ish stuff. [...]

]]> By: Jeremiah Owyang http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/comment-page-1/#comment-25554 Jeremiah Owyang Mon, 11 Jun 2007 13:13:08 +0000 http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/#comment-25554 We will learn more when they launch. I interviewed them on my Web Strategy Show, that should play soon. We will learn more when they launch.

I interviewed them on my Web Strategy Show, that should play soon.

]]> By: Peter Bihr http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/comment-page-1/#comment-23747 Peter Bihr Tue, 29 May 2007 17:07:31 +0000 http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/#comment-23747 You're right. Assuming, though, that marketing doesn't aim at just quickly selling a stash of your products, but at establishing a more (sorry-to-even-use-the-word) sustainable and lasting trust relationship: Then incorporating your customers' feedback into your website is one important step. Just from gut feeling, though, I'd also love to see some information by the company itself that _isn't_ one-sided, but simply information about pros and cons, about what the product is good for and what isn't. (Actually, this links straight to <a href="http://www.web-strategist.com/blog/2007/05/29/web-strategy-how-to-evolve-your-irrelevant-corporate-website/" rel="nofollow">your example</a> of the wiki that allows customers to link to the competition and thus becomes more relevant.) Oh, and thanks for the hint: I didn't have getsatisfaction.com on the radar. From what I've seen on a first glance it looks pretty awesome. Do you know more that you can disclose at this point? You’re right. Assuming, though, that marketing doesn’t aim at just quickly selling a stash of your products, but at establishing a more (sorry-to-even-use-the-word) sustainable and lasting trust relationship: Then incorporating your customers’ feedback into your website is one important step.

Just from gut feeling, though, I’d also love to see some information by the company itself that _isn’t_ one-sided, but simply information about pros and cons, about what the product is good for and what isn’t.

(Actually, this links straight to your example of the wiki that allows customers to link to the competition and thus becomes more relevant.)

Oh, and thanks for the hint: I didn’t have getsatisfaction.com on the radar. From what I’ve seen on a first glance it looks pretty awesome. Do you know more that you can disclose at this point?

]]> By: Jeremiah Owyang http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/comment-page-1/#comment-23746 Jeremiah Owyang Tue, 29 May 2007 16:54:10 +0000 http://www.thewavingcat.com/2007/05/29/jeremiah-owyang-why-your-corporate-website-is-irrelevant/#comment-23746 Good point, My post was primarily focused on Marketing and a tad on product development. Have you heard of what the get satisfaction guys are going to do? They're going to standardize customer support on one website (getsatisfaction.com) so the corporate website (all of them) will be irrelevant. Will it work? that remains to be seen. Good point, My post was primarily focused on Marketing and a tad on product development.

Have you heard of what the get satisfaction guys are going to do? They’re going to standardize customer support on one website (getsatisfaction.com) so the corporate website (all of them) will be irrelevant.

Will it work? that remains to be seen.

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