Video: Consumers Have Changed, Advertisers Haven’t (And That’s Bad)
October 10, 2007 | By Peter Bihr |
Just stumbled over this not-so-new-but-still-very-good movie produced by (if I’m not mistaken) Microsoft. In just two minutes and seventeen seconds it shows exactly just what is wrong with advertising today: While consumers have changed considerably over the last few years, advertisers often still try to stick to their old methods – and worse: to their old attitude. Advertisers still throw their messages at consumers and wonder why they’re leaving. Instead, as Jeff Pulver points out, they should seek a conversation.