This video is admittedly somewhat old. On the other hand, a great idea well visualized is always worth noting, and so I’ll do: This super brief video (less than 1:30!) explains Chris Anderson’s idea of the Long Tail. It’s actually a promo video for just that book. Why aren’t more promo videos as good and educational as this?

I don’t have to tell you that this is an absolute must-read, right?

(via media-ocean)

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