Avoid ClichÃ©s: Destroy The Web 2.0 Look

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My name is Peter Bihr. I live in Berlin, Germany. I consult on digital strategies, often with a focus on social media. I roll with the Berlinblase crew. Read more...

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Avoid ClichÃ©s: Destroy The Web 2.0 Look

Posted by Peter Bihr at February 18, 2008

What happens if an aesthetic gets over-used? It becomes a clichÃ©. (That’s bad.) This is what happened to rounded corners, reflecting logos, diagonal stripes, also known as: The Web 2.0 look.

Elliot Jay Stocks gives good advice: Destroy the Web 2.0 look – and thereby avoid clichÃ©s.

Here’s how, and why: