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27 May

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Your Brand Is: Their Gut Feeling

May 27, 2008 | By |

First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. (…) It’s not what you say it is. It’s what they say it is.

Good stuff. And straight to the point. Without further commenting, I’d like to share this presentation by Neutron‘s Marty Neumeuer:

(via Simon Dalferth)

Comments

  1. sri vikas

    I love the presentation. I am into online brand building and social media marketing from india . and this presenatation was useful, dude!