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12 Aug

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Downing Street 10 relaunches, goes all Web 2.0

August 12, 2008 | By |

Downing Street 10, the British Prime Minister’s office, has just announced a relaunch of their website. The new website is full of web-two-ishness: Prominent space for video (via Brightcove), Flickr integration, YouTube, Twitter, blog, you name it.

Downing Street 10 Relaunch Screenshot: Downing Street 10 relaunch

As I’m testing it, the intro video about the new site won’t play, but by the looks of it they definitively got the basics all right. The design looks kind of old-school (hint: serif fonts don’t automatically look all respectable & traditional), but overall it seems like a decent job. It’s all mashed, syndicated, aggregated, has del.icio.us and Digg flavors as well as links to Facebook.

The UK has been very good at all things e-democracy, e-participation and all, what with the official Ask the PM via Youtube, or the (not government-run) projects by mySociety.

I’m curious what’s going to change over the first couple of days, there’s certainly some stuff that could be tweaked. (For example, the Facebook links go to pictures or videos on Facebook which at a first glance doesn’t make terribly much sense, unless I’m missing something.) Overall, though, why not more like this? Good stuff.