Next-generation marketing: It’s the groups, stupid!

About me

My name is Peter Bihr. I live in Berlin, Germany. I consult on digital strategies, often with a focus on social media. I roll with the Berlinblase crew. Read more...

Twitter (follow me)

What I do (besides this blog)

Likemind Berlin (coffee & conversations)
Berlinblase (event blogging)
KeinGeschenk.de (locally printed shirts)
I work for the Internets (geek shirts)
Berlin Munchies (Berlin food blog)
Blogpiloten.de (blog on Web 2.0, German)
...and my regular work (web strategy consulting)

Output elsewhere

Twitter (in 140 characters or less)
del.icio.us (bookmarks)
Flickr (photos)
Xing (business network, de)
LinkedIn (business network, en)
Dopplr (trips & travel)
Tumblr (tumblelog)
ClaimID (OpenID)

Publications

::: I support

Licensed under a Creative Commons Attribution 3.0 Germany License

Friends & Good Reads

Comments Off

Next-generation marketing: It’s the groups, stupid!

Posted by Peter Bihr at August 25, 2008

David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior:

Adapting Brands To The Networked World

View SlideShare presentation or Upload your own. (tags: internet network)

David Cushman: Adapting brands to the networked world.

(via End Of Control)