Peter Bihr

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April, 2009 Monthly archive

It’s old news, it really is. But since I get confronted with invitations to beta tests everyday (in my role as a blogger, as a freelance consultant and as project lead for German blog magazine blogpiloten.de), I can promise you that a lot of PR agencies still think a beta test is enough to get bloggers to write about your product, and thus to create buzz. It isn’t. Period.

Beta tests are important. If you’re a bootstrapping web startup, you need to release early and release often. In order to to that, you need constant feedback from your users. Potential users (and testers) are most easily identified by their blogs, so inviting bloggers to your beta test makes a lot of sense.

That said, inviting bloggers to test your stuff just to get their attention and save money on marketing is a really, really bad idea. If you don’t allow for the feedback they’re willing to give, you’re being unfair, both to these bloggers and to your product. Whatever it is you’re developing, it’s not perfect. It cannot be perfect. So you’ll need that feedback, simple as that. Open feedback channels very early in the production phase. Post-launch is too late. Pretending to bloggers (who you should be trying to make your fans) that they have any influence that they don’t really have will almost certainly backfire, and badly so.

So, where does that leave us?

  1. Identify users who might be seriously interested in what you’re doing, for whatever reason.
  2. Invite them very early on in your production phase, so you can implement their feedback into your product.
  3. Give them feedback, respect, and credit. Lots of all of this. And then some.
  4. Make sure to hook them up with a free version of your product once it’s all set and done. They just put a lot of effort into your product, so you can make money off of it. It’s only fair not to charge them.
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It’s the first morning of my New York stay, and boy, am I looking forward to the next four weeks. I packed my laptop (plus two cameras and a ton of chargers and cables) and will be working from here. Thanks to friends I’m staying in a great location right in SoHo (thanks, Parker!) and had an incredibly warm welcome here.

NYC HQ

And of course on my mission to explore not just the city, but also the NYC geek scene, my schedule is filling up quickly. First up: Likemind NY, the original Likemind, where I’m looking forward to meeting founder Noah. (Thomas and I have been hosting Likemind Berlin lately.) Then there’s OpenEverything NYC. Then there’s OpenEverything NYC and a NYC Tech Meetup coming up. Also, there’s Coworking Brooklyn to check out. If you’re at either of those, make sure to say hi!

I’m getting away somewhat from my initial idea to crash at some companies’ offices for a few days at a time and am tending more towards setting up base at a coworking space, but I’m trying to take this as it comes.

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Deutsche Gamestage / Quo Vadis (@DGQV) is the leading German games developer conference, and when I was asked by Medienboard Berlin-Brandenburg if I could help out with the blogger program, I was psyched. Now sadly I won’t be in town during the conference, which takes place 21-23 April at Urania in Berlin. However, the program (day 1, day 2) is pretty impressive.

To cut a long story short: There’s two ways to participate in the blogger program. 1, you can get a discounted ticket (€39+tax instead of €249+tax) if you blog about the conference upfront and include the conference banners. Or 2, which I imagine is much more interesting: You can be one of the official bloggers with a free ticket, full access to all areas, and we can talk about a travel stipend to cover some of your travel costs. Of course we’ll do everything we can to provide stable wifi, enough power outlets and a little blogging lounge so you can hack away without any distraction.

If that sounds right for you, please get in touch (peter@thewavingcat.com) and tell me a bit about yourself and why you should be one of the bloggers. I’ll try to hook you up with a ticket.

And since the conference is mostly in German, here’s the German version of the post.

Deutsche Gamestage / Quo Vadis (@DGQV) ist die wichtigste deutsche Games Developer Konferenz. Deshalb habe ich mich auch sehr gefreut, als das Medienboard Berlin-Brandenburg gefragt hat, ob ich mit dem Bloggerprogramm aushelfen könnte. Leider werde ich während der Konferenz selbst (21.-23. April in der Urania in Berlin) gar nicht in der Stadt sein, das Programm sieht aber sehr eindrucksvoll aus (Tag 1, Tag 2).

Lange Rede, kurzer Sinn: Es gibt zwei Arten, am Bloggerprogramm teilzunehmen. 1, es gibt ein verbilligtes Ticket (€39+Steuern statt €249+Steuern), wenn du über die Konferenz bloggst und einen Konferenzbanner einbaust. Oder Möglichkeit 2, die wesentlich interessanter sein dürfte: Du kannst offizieller Blogger werden, samt Freiticket, vollem Zugang zu allen Bereichen, und wir können sicher auch noch über ein kleines Reisestipendium nachdenken. Natürlich werden wir alles tun, um ein stabiles Wifi bereitzustellen, genug Strom sowieso, und eine kleine Bloggerlounge, damit du ungestört bloggen kannst.

Falls das klingt, als wäre es das richtige für dich, melde dich (peter@thewavingcat.com) und erzähle mir ein wenig von dir und warum du einer der offiziellen Blogger werden solltest. Ich versuche, dir ein Ticket zu besorgen.

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It’s day 3 of re:publica, and so it’s time to draw a first resume. To get it out of the way: Yes, wifi hasn’t been working well all through the conference. And no, I don’t find it as bad as you might expect. (Or as I expected myself, really.) I didn’t even bring my laptop the first two days and didn’t miss it, and had a good time anyway.

Wireless Rant? Not really. I’m somewhat disappointed on a meta leval since I had hoped that the wifi hackers of Freifunk would manage to really set a sign, to demonstrate that bottom-up, grassroots mashup networks are far superior to the mega corporate networks you get at other conferences. (Remember LeWeb? Wifi there was, if you excuse the expression, teh suck, despite Loic LeMeur spending 100.000 Euros to a large telco.) How cool would it have been if the wifi sharing community had set up this major network for 1.000+ folks and outdone the telcos? Oh well, sadly it seems impossible to really get wifi working for that mass of folks, especially with most people here bringing so many gadgets that they need at least two IP addresses at any time. And from what I heard, the Freifunk guys and the organizers went to great lengths to get the network up, but it just wouldn’t work out. Apart from that, I didn’t really mind being somewhat offline most of the time, and indeed just wondered if a dedicated offline zone wouldn’t be a nice addition for conferences in general?

Twitter, 2.0, Blogging So now that that’s out of the way, how was the conference? Most of the – in the best sense of the word – usual suspects were here, and also many new faces, which is great. This year’s official theme is “shift happens”, referring to the changes in media and society through technology. Alternatively, the theme could also easily have been “mainstreaming the social web”. Not as sexy a title, obviously. But the crowd and the topics have clearly moved out of the pure geek-sphere into the mainstream. You still hear a lot of references and jokes about “this 2.0″ and “that 2.0″, but it’s more relaxed, without the hype. Without the sarcasm, even, which is refreshing to see (no matter what you think of the term “2.0″).

You noticed a lot less blog posts and meta reflection. I don’t think it’s due to less interest. Instead, I assume that the discussion has just moved on to Twitter. Nobody here doesn’t twitter. That even goes for those not registered on twitter.com: A journalists was taking notes, referring to them as her tweets. A Twitter Lecture was fueled by, well, Twitter, but also by “paper tweets”. None of this is brand new, but it’s become ubiquitous, the defaults have changed from “oh, you’re on Twitter”, to “oh, you’re NOT on Twitter?”

Food & Location Besides wireless (and content, obviously), the two traditional points of criticism at all webby conferences are food and location. There was no official catering, so that’s a non-problem here with all the restaurants around. The location was interesting: Instead of sticking completely to Kalkscheune, this time the program was distributed between cozy Kalkscheune and massive Friedrichstadtpalast, usually host to musicals. Friedrichstadtpalast (FSP) has a major stage where the audience can go up to 1.200 or so, so it’s a very classic setup. Kalkscheune has one larger room and a number of small workshop rooms. I don’t know if FSP added anything, but it certainly didn’t hurt either. Personally, I prefer the cozy atmosphere of Kalkscheune, but I think both work very well. I’m typing this, for example, inside the large room of FSP.

Content? Lawrence Lessig, Culture Flatrate, Jimmy Wales, Cory Doctorow Lessig gave a presentation that was, as always, a real pleasure to watch. He knows his spiel perfectly, and it’s all deep and his arguments well-built. It always feels a bit like a bit of a cult, sitting there, because everybody listens so intently to the guru, but hey, this is clearly merit-based. With Creative Commons, Lessig built something amazing that in my opinion changed the world for the better.

A small, but packed panel about the idea of a Culture Flatrate was interesting and had a heated debate. The basic idea is to collect a small monthly fee (say €5) from every citizen and distributing all this money to the artists whose culture we consume. There’s many, many open questions about how this could work, but the idea seems really interesting, and I’m told the German green party will announce something to that respect today. Should be interesting to watch. The system of cultural production and commercial use we have today is clearly broken.

Lawrence Lessig isn’t the only web VIP here, though. As I’m typing, Jimmy Wales is speaking, Cory Doctorow will be next. So more on that later.

But so far, since I promised a resume and ended up with a lengthy summary, my short, simple and totally subjective impression: re:publica has managed to establish itself as one of the regulars in the German conference scene. The community feel is great (certainly also because not too many marketers are around), and the workshops can still be very productive since they’re so small and cozy. If something doesn’t work here or there’s a few not-so-interesting panels, I don’t think it’s as bad as at other conferences. Whenevery you don’t find something you really want to hear, there’s plenty of cool folks hanging out to chat with, which I find much, much more important than a densely packed list of high-profile panels. The fact that movers and shakers like Lawrence Lessig, Jimmy Wales and Cory Doctorow come over to speak here is quite telling.

Thanks to Newthinking and Spreeblick for putting it all together – you guys rock.

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Day 1 of re:publica is over. I spent most of it inside the bus-turned-video studio of Blogpiloten taping interviews with the web folks and had a blast doing so. Also, I decided not to take a laptop at all and just took my trusted camera instead, and here’s some results of day 1. Enjoy!

You can see the rest of the photos in this Flickr set “re:publica 09″. All photos are licensed under Creative Commons (by-nc-sa).

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