Peter Bihr

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May, 2009 Monthly archive

Hey there. Since an appointment just got cancelled I figured I might as well put together a post with some brainteasers and fun stuff I stumbled upon over the last couple of days. In other words: Welcome the weekend!

First up, I strongly recommend you check out TheSixtyOne, a great music discovery and sharing service. The service comes with a lot of built-in challenges, making music discovery even more playful than other services. (Yes, you can level up, too.) It’s as interactive as it could possible be, and therefor pretty much addictive. It’s worth it, too. Also, you can also choose to browse Creative Commons licensed music only, which I always find neat. Particularly, and despite the NSFW title, I recommend this song:

Also, Us Now is a great 60 min documentary about grassroots initiatives and social media. I haven’t yet managed to finish the whole movie, but I’ll definitively watch the rest this weekend:

Us Now and the next recommendation, Brain Pickings, via my buddy Johannes Kleske. Brain Pickings is a blog full of true brainteasers and awesome stuff. Somewhat along the same line, also more geared towards trends & design, is PicoCool by Emily Chang, which just was relaunched.

In other news:

  • Thomas Praus and I will be taking sponsors for Likemind Berlin (the next month or two are covered, but afterwards it’s your chance – it’s the best, cheapest and most fun sponsorship you could wish for). Get in touch via Twitter (@thewavingcat) or email (peter at thewavingcat.com).
  • Sunday, 7 June is election day for the European elections. This is important; if you live in the EU, please vote. If you don’t vote, stop reading this blog ;) On Youtube, you can find plenty of hilarious election campaign TV ads (German clips; it’s really unbelievable what kind of videos the parties produce.)
  • Next week at Deutsche Welle’s Global Media Forum (GMF) I’ll be moderating a panel on Citizen Journalism and Freedom Of Speech with interesting and incredibly brave bloggers, activists and citizen journalists.
  • Being around the corner for GMF anyway, I surely won’t miss out on BarcampCologne3 (hashtag #bcc3). If you’re there, say hi!

That said, have a great weekend.

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Bagel at Goldmarie, Kreuzberg

A new pet project of mine is all about food: Berlin Munchies is a blog about food in Berlin. Not exactly haute cuisine, but down-to-earth, day-to-day food encounters. My collaborators Michelle and AlienTed and I take snapshots of food we encounter in places we like, and add a brief description. We focus on restaurants and snack bars, cafes and bars.

It’s all very beta, totally subjective, and low-key: We take the pics mostly with our cellphone cameras and have them posted automatically to the blog. (I really like the live character of posting straight from my phone, but the quality really is somewhat sad.)

So here’s what to expect: A (often blurry – cellphone camera, remember?) photo of a dish or a drink; a brief description of why we like the place; and an idea of where to find it. That’s it.

Inspiration came from two food blogs I recently encountered: New York based The Young & Hungry, and J‘s Let’s Break Bread. Both are great; both look much better than ours; still, I think there’s a lot of yummy food to be had in Berlin. So if you’re in town and are looking for a snack or a drink, have a look.

Photo: Bagel at Goldmarie, Kreuzberg

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Obama Latte

Since I started working on the online campaign for the German federal elections, I haven’t blogged about it here. (Although I was interviewed twice, by American PoliticsMagazine and by German newspaper taz.de. Also, see my disclosure at the end of this post.) We’re way into the campaigning season by now. Between that and my time in the US, I’ve had a bit of time to reflect on the online campaigns in Germany and the differences to the American presidential elections. It’s time, I think, to share a few thoughts – mostly on how useful the Obama campaign’s lessons are for German political campaigns.

We’ve all watched the US campaigns closely, and have ever since. I remember in 2004, working for the SPD’s online agency as a student, we watched the Dean campaign for their organizing online and micro donations. This time, all eyes were on Obama, for their organizing online and social media activities. Both times, the US elections came relatively briefly before their German counterparts, which makes them good material for analysis.

So can’t we just clone the Obama campaign and all is well? Now there’s a handful of problems with that. Besides the fact that it would be pretty boring to do that, of course.

There is no Obama in Germany. Obama is a very strong, charismatic character who symbolizes a time of change, who totally hits the zeitgeist. There is no German equivalent. (Although some might disagree on this one.)

Obama was good on the web, but also offline. The Obama team had an excellent online strategy. They also had massive resources: Money, staff, volunteers. But we shouldn’t forget that the Obama campaign also featured the biggest ever budget for traditional media. (Those TV spots are still pretty costly, remember?) Also, the campaign was good about mobilizing offline by coordinating online. In Germany, we need to find the balance between online and offline, which traditionally is a tricky one.

A different political system. Germany has a profoundly different political system from the US. Example: We vote primarily for parties, not candidates – at least not on the federal level: The chancellor is elected by the parliament, not directly by the citizens. This makes it harder to focus a campaign on just one candidate. Also, privacy regulations in the EU make the kind of contact databases that the US campaigns maintained widely impossible. (Which isn’t bad, if you ask me.)

A different political culture. Germany is not America, and the political culture is a very different one. Volunteering, donations, even discussing politics works differently here. Cold-calling your friends to vote for one party? Forget it. Donations are nowhere as important as in the US. Politics are considered a very personal matter that’s discussed only with close friends. Just to name a few key differences, all of which have to be reflected in a successful campaign.

Smaller budgets. (Waaaay smaller.) Not the least important: budgets for election campaigns are way smaller than in the US. Consequently, the teams involved in the campaigns are smaller, too. This gives you a somewhat different framework to operate in.

Germany has a weak political blogosphere. This is a fascinating one, particularly since nobody seems to quite know the reasons: The German political blogosphere is strangely underdeveloped. (Speculations range from Germans being to focused on hierarchies to value non-expert bloggers’ opinions to a lack of need for alternative media because there is a strong and highly diverse media system in Germany.) For my M.A. thesis I interviewed journalists about the relevance of political blogs for political journalists in Germany, and the results were pretty clear: Although the journalists stated that they would love to have more political blogs around, the blogs were mostly irrelevant to their work. That was in 2007, so it has changed a bit. The upcoming elections also lead to an increased activity in the political blogosphere. Again, a different framework for a campaign.

So where does that leave us? We have to look at the Obama campaign, and others. But we cannot, should not, and will not try to clone it. Quite the contrary: A critical look at what was done online in the US will help us more than just using the same tools.

So a mix of a bit of cherry picking plus some genuinely freshly adapted or developed ideas is what we’re going for. And as I said to the editor of PoliticsMagazine: The youth campaign is “all about getting the basics right”. Website and blog need to be state of the art; a solid contact database; Social Media presence where needed; and of course a focus on giving the community the tools they need to organize themselves. So are we on Facebook, Twitter, YouTube, Flickr? Of course, wherever it makes sense. But that can’t be all. After all, this isn’t about tools, it’s about a strategy, about issues, about the people who make up the community.

Full disclosure: I’m an adviser to the Online Youth Campaign for Jusos, the youth organization of the Social Democratic Party (SPD). All thoughts here, as always, are my personal points of view only, and they don’t necessarily represent my clients’ point of view.

Image: Obamalatte by Jason Permenter (some rights reserved)

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Working with companies on their social media campaigns can pose a tricky dilemma for the consultants: on the one hand you’re hired because you know your way around the social media sphere, which of course you do because you’re very active there. On the other hand, you don’t want to abuse your personal social network for your clients. After all, who likes Tupperparty-style personal interactions?

So how much of your clients’ work should be mixed into your own social networks: Blog, Twitter, Facebook? I think we can all agree that full disclosure is the least all of us in the social media sphere need to do. (Here’s a list of my most relevant clients, and I’ll fully disclose wherever a conflict of interest may arise.) But that shouldn’t be all.

I’ve had situations where my business and private activity got mixed up. Partly that’s a good sign, as I often get hired to do stuff I love to do. At other times, there just wasn’t time to set up separate accounts. Sometimes, you forget to log out of your private account and into the campaigns account – it can happen. And frankly, it’s not the end of the world. After all, if I wouldn’t want to be associated with my clients, I wouldn’t work for them.

Still, it feels like all of us – together, or each of us individually – will need to negotiate best practices, guidelines, rules of thumb: Where do we draw the line? What’s ok, what’s annoying, what’s abuse of personal ties and friendships? How many invites to become fans of this new sneaker or that band or this party do we really want to find in our Facebook inbox? Using Overly abusing your personal friends for work will burn your social capital cost you friendships, and no job is worth that.

So here’s what I think I’ll go by, my personal rule of thumb:

  • Facebook: My Facebook is mine, and mine alone. I might decide to post stuff there if I personally care about them. But I won’t run another campaign inside my own Facebook – everything beyond setting up a Facebook page and handing it over is just too socially awkward.
  • Blog: I might blog my observations and thoughts on a campaign or project, mostly on a meta level.
  • Twitter: I might post a link to a project or campaign, with disclosure. The higher frequency of posts per day allows more liberal handling. Where possible, I’ll opt for setting up a dedicated Twitter account.

For all of these, I’m the only person to decide what I run in my personal outlets, how I run them, and what not to run. I won’t ever post anything a client or third party tries to pressure me into.

All of this is in flux, and will have to evolve over time, but it’s a start. And I’m very curious about your take on all this: How do you go about it?

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ITP is a program at NYU’s Tisch School of Arts, and it looks simply awesome. Taken directly from their own mission statement, the ITP’s mission is “to explore the imaginative use of communications technologies — how they might augment, improve, and bring delight and art into people’s lives. Perhaps the best way to describe us is as a Center for the Recently Possible.”

Twice a year, the students showcase their works, most recently (yesterday) it was ITP Springshow 2009. I’m very glad I could make it there. The vibe is just great, it’s creative and it oozes innovation. The folks studying there are a mix of artists, tinkerers & hardware hackers, it seems.

When I walked in, I saw Clay Shirky hugging a needy object. (Which, if you ask me, is a great start to any show. Also gives you an idea about the kind of stuff you get to see here.) Other projects I found noteworthy or just cool were The Gotham Guide, a QR code based mobile tour guide; a visualization of the rat and bedbug populations in New York City; A Simple Mug, a project to visualize the impact a re-usable coffee mug can have on our environment; an iPhone app that lets you travel back in time through maps; The Mud Tub (seen in the video below), an experimental organic interface that lets users control a computer by digging through mud; a cheap water-testing device for UNICEF & Africa; a service that broadcasts the public Twitter timeline in audio format; a gorgeous wind-sensitive LED light show; a hybrid of Andean textile Art & 8-bit aesthetics; International finance data interpreted as fish; a digital underwater creature that reacts to being watched; Flowzilla, a mobile rapping app; a Greasemonkey script to play Wikipaths like we did when I studied in Sydney; a modified Altoids box to channel women’s frustration; Root Boots that allow you to re-connect to nature; A service for phone calls from the past; A hug measuring jacket; A micro-locative game about heights in the city; a social light switch (which reminded me of the Good Night Lamp, which I also love); a jacket for those who need long-term intravenous injections; and many others.

The Mud Tub, an experimental organic interface

I had a blast. If you have a chance, go see the next show.

There’s also a complete list of projects shown.

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Station CPatrick Tanguay founded Station C, a coworking space in Montréal. (Currently, he’s coworking from Berlin.) Installment No 4 of my series of interviews on coworking, in which Patrick shares his thoughts on coworking.

What’s does Coworking mean for you?

I’m not sure it’s a good analogy but it’s been coming to mind often lately when I think about Coworking so here goes. Going from the “Cloud” concept that seems to represent the web more and more, I think a lot of coworkers work(ed) and to a certain degree live(d) in those clouds, participating in a variety of networks, groups, collaborations, etc. online. Yes meeting in person but largely in more fragmented and temporary ways. That storm of activities and connexions was always somewhat immaterial. I think you can see coworking spaces as the place where the eyes of those storms hit the ground. Coworking spaces to me mean the place where a lot of loose electronic connexions take a physical space, where a more classical kind of connexion and interaction can take place, in person. We still need that, the incredible growth of coworking shows that.

What brought you to Coworking?

It started with just wanting a place to work, initially it was supposed to be a shared space for a few freelancers splitting costs, nothing specifically community oriented, no dropins and members and such, just an office. We (with my business partner Dan Mireault) then heard of Queen Street Commons in PEI, Canada and then Hat Factory in SF, followed by Citizen Space. At the same time various groups and events were trying to get going in Montréal and couldn’t find a cheap place to meet. Our initial need for offices, mixed with the ideas from those spaces and the need for a meeting space “made for us” became Station C.

Every Coworking Space seems different. What’s the focus of yours, what makes it special?

There’s almost three questions in there. What makes us diffrent from other spaces I guess would be the investment we made in the look of the place, we dedicated quite a bit of time and some money to make it look good. We have both been at this freelancing thing for a few years so I guess we were less worried about investing a bit more and assuming the risk.

I think what’s made us special so far isn’t the same thing as our focus now. Initially it was simply being first in town, introducing people to the concept and, because of the founders and founding members existing networks, becoming a great hub for the web/tech community.

Our focus now is to broaden that base to many more fields, we want to be less of a web centric place, to bring more communities to interact and to make our membership a lot more diverse.

Where do you see Coworking in five years?

I see coworking as being more diluted and stronger at the same time. I think already the term is being hijacked by some who don’t share the original “ideals” of the first space and that trend will continue. I also see a very good natured and natural adoption of the concept by entirely new groups. I think coworking will become a tool for companies to find new ways to collaborate in-house and to setup cheaper sub offices, I think it will also become more and more popular as a service for larger companies to buy for employees, a kind of halfway solution between telecommuting and commuting.

If you look at new libraries (Amsterdam has a fantastic version of that), you will see a lot of people collaborating, studying and working there and the books are almost just the decor. I believe there is a great opportunity for cities to seize on that and make smaller, non library places to work, where the same crowds can go. Collaborations with coworking spaces or the creation of new spaces with coworking mindsets could make great additions to such places.

I think coworking will also be stronger because our physically disconnected but very web connected spaces are seeing more and more traveling between them, coworkers going to other cities for weeks or months and quickly finding footing and a new network in that city thanks to the local coworking space.

Where can we find you?

For the next couple of weeks at The Business Class in Berlin. Then at Betahaus, also in Berlin (both coworking space) and then back at my own space, Station C in Montréal, at the end of June.

Thanks a lot, Patrick! Click here to read the other interviews with the folks behind coworking.

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New Work CityTony Bacigalupo is one of the heads behind New York City, a New York-based coworking space. In the third installment of my series of interviews on coworking, Tony shares his take on coworking.

What does Coworking mean for you?

Coworking means so many things to me, but overall I think it represents a big step in a larger shift in the way we work and live. The shift is one that moves away from white-collar work in centralized offices at set hours, and toward independent work closer to home.

What brought you to Coworking?

I was telecommuting, working from home, and it was awesome until it drove me nuts. I figured there were other people like me out there who needed to get out of their home and work alongside one another.

Every Coworking Space seems different. What’s the focus of yours, what makes it special?

We’re focused on freelancers and small startups in NYC, and we’re the only space in Manhattan dedicated to coworking. We want to help independent workers in NYC and also help make NYC a friendlier place for people to work on independent projects.

Where do you see Coworking in five years?

I see coworking in lots of different shapes and sizes. Many of them won’t use the word “coworking,” but the principles will be there. Dedicated workspaces, cafes, hotels, apartment buildings, libraries, executive work centers, libraries, home-based spaces, hybrid spaces… more and more people are going to be able to work anywhere, and they are going to work everywhere.

Where can we find you?

Right here at my desk in New Work City, in the middle of my amazing community of members :-)

Thanks a lot, Tony! Click here to read the other interviews with the folks behind coworking.

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