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18 Nov

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Popcorn Maker – video of the web, for the web

November 18, 2012 | By |

At Mozfest, the most recent version of Popcorn Maker was launched. Popcorn Maker is a tool to more easily remix and share video on the web, and to make it interact with the web directly & in real time. It’s quite amazing if you think about it – so far, video on the web has been locked into a little rectangle, largely disconnected from what was going on around it. With Popcorn, video re-connects with the web: Of the web, for the web.

At last year’s Mozfest, I got to play around with an early version of Popcorn Maker. Seeing the new version launched now, exactly one year later, it’s mind blowing to see the polished, powerful beast that Popcorn Maker has become. It’s truly a joy to play around with.

Just to get a better feel for what Popcorn Maker is currently capable of, we took it for a spin. Concretely, in a small group we took this video about a potentially quite damaging & dangerous power shift in regulation the web, and translated it to German (current version here, as well as embedded below, but please note it’s a quick demo with plenty of kinks):

With just a bit more time, we could’ve added more or different sources, for example in German, or newspapers that are better known in the country than some of the US-based papers would be.

Seeing Popcorn Maker in action is amazing – huge props to the team.

Take Popcorn Maker for a spin – seeing web video that pulls in Google Maps or a Twitter hashtag search live feels almost like magic. It’s incredibly powerful, and I’m convinced it’ll change our understanding of how video works on the web.