About me
The extra brief third-person blurb (German version: click here):
Peter Bihr works as a freelance consultant for web strategies. For his clients, he develops and deploys strategies to foster relationships of value with their stakeholders, customers and communities. More often than not, these strategies are based on Social Media, Web 2.0 and blogging.
Before, he studied Communications and Media at Freie Universität Berlin and University of Sydney and holds masters degrees of both universities. Briefly, he also worked as an editor, and blogs about the topics Web 2.0, Social Media and digital life on his private weblog www.thewavingcat.com.
Quick links:
- Resumé / CV: Jump down to my resumé
- Clients & References: Jump down to my clients & a list of references
- Contact: Jump down to my contact details
I do web stuff
Hi, I’m Peter Bihr. I live and work in Berlin, Germany. I do web stuff.
What does that mean? As a freelancer, I consult on online communications for corporate, non-profit and political clients. Also, I blog, write, and do all kinds of stuff in between. I’ve worked as a journalist and blog editor, but first and foremost I see myself as a user advocate and consultant. I’m a freelance web strategist.
I believe in openness, transparency and collaboration. That’s true for projects as well as for myself, which is why I put all cards open on the table (and why I have a full disclosure policy). It also means I distrust customer lock-in. (That’s right, I believe that lock-in is ultimately bad.) If we work together I’ll do whatever I can to give you all the tools and knowledge so you won’t need me anymore. That way, you’re not dependent on me. Who knows, maybe later we can find a new, cool project to work on together.
Also, I’m doing my best to connect groups that I think should work together, like journalists and bloggers, or PR people and social web folks. This includes fighting web angst wherever possible. I think there’s no reason, need or place for tech arrogance.

(Thanks to Matthias Pflügner for drawing this sketch.)
So what exactly is it that I do?
I’ll help you and your company translate your offline strategies for the web. Also, I’ll develop and deploy the right strategies for your online activities to foster relationships of value with your stakeholders, customers and community. To those means, I’ll help your company or brand:
- navigate the social web space
- evaluate what tools to use and who to talk to
- find out what your folks out there think about you and get in touch with them directly
Not sure what you want yet? If you’d like to have a little brainstorming with me, that’s cool too.
I check out web trends so you don’t have to
While I keep an eye on the more geeky aspects of the web industry, I respect if you don’t have the time to do the same. Many great ideas are hidden behind technical terms and marketing buzzwords. That’s why I will do my best to explain everything important as easily as possible and to provide the necessary context.
Buzzwords in my world include: Social media, Web 2.0, weblogs, social networking and participative journalism. I believe in sharing, openness and of putting your community in the center of your web strategy - if we work together, expect strategies built around these core principles.
Media Coverage
Media coverage is rare, but I occasionally have small media appearances. Namely, there’s an interview on Radio Trackback (about Berlinblase) and a brief quote in the New York Times (about web kaffeeklatsch likemind). There’s an interview as part of Nicole Simon’s LeWeb pre-conference podcast about Berlinblase, and some more coverage about Berlinblase. I spoke briefly at the German installment of a Webby Awards night in Jan 2009, about internet memes. My presentation contained quite a lot of cat pictures. PoliticsMagazine.com interviewed me for a story on the impact of Obama’s campaigning on international online election campaigns. On taz.de, I said a few words about Twitter in political online campaigns.
Let’s work together
If you’re interested in hiring me, please get in touch. For some details on my other projects and former employments check out my resume below.
If there’s need for more than one person, I’m happy to bring in trusted, skilled folks I’ve worked with before. Just to name a few: Thomas Praus (community building, blogging & PR) of Panorama3000 and Matthias Pflügner (illustrations), both of whom I share office space with, Steffen Büffel (media & publishing) or Max Senges (open collaboration & knowledge transfer).
Academic Background
For an M.A. program in communications and media studies at Freie Universität Berlin, I wrote a thesis titled “Die Bedeutung von Weblogs für die Arbeit von Politikjournalisten” (”The relevance of weblogs for the work of political journalists”) that examines how political journalists in Germany make use of weblogs. (They hardly do. In the thesis, I explain why that is and why blogs are still useful.) More information about the thesis as well as the full text download (in German) available here. I also hold a Masters Degree in Communications and Media from University of Sydney, Australia.
A word about this weblog
In this weblog, I mainly jot down thoughts on the web stuff mentioned above. The blog serves partly as a sketchbook, partly as an archive for links. I hope that you’ll get something out of it, too. Your feedback is highly appreciated.
Since this is the year of the disclaimers, please allow me to add that everything in this weblog expresses my personal opinion, and mine only, unless marked otherwise. It doesn’t express the opinions of my employers, clients, colleagues or partners. That said:
I’d like to hear from you - let’s talk!
Contact
Best way to get in touch is via email, or through the contact form.
If you prefer voice, there’s also a Skype number. Since I usually don’t have a headset attached, please leave me a message: +49.30.20896430.
Current clients include:
- SPD / Die Jusos (Berlin, Germany)
Strategic adviser to the youth online election campaign for the 2009 European and federal elections (in cooperation with Panorama3000) - Netzpiloten AG (Hamburg, Germany)
Project management (blogpiloten.de), project development (various projects) - UOC Fòrum Innovació (Barcelona, Spain)
Blog about trends & technological innovation in education (with Max Senges and Thomas Praus) - Colt Communications / The Potentialist
Consulting on web strategies during founding/spin-off phase; strategy workshops
I’m currently also involved in:
- Berlinblase
Collaborative event coverage. From insiders for insiders, raw and uncut (non-commercial) - Likemind Berlin
Good coffee & conversations with likeminded people, every 3rd Friday of the month (non-commercial)
Before, I’ve also worked with:
- Bertelsmann Stiftung
[2009] Social Media consulting for Bürgerforum 2009, a discourse program for the European Parliament elections. - T-Systems MMS
[2009] Moderated Dresden Future Space and Digital Life Pitch at Berlin (19 June 2009) - Deutsche Welle
[2009] Moderated a panel on Citizen Journalism with the winners of the Best of the Blogs Awards 2008 at Global Media Forum (4 June 2009) - Medienboard Berlin-Brandenburg
[2009] Blogger program for Deutsche Gamestage / Quo Vadis (21-23 April 2009) - T-Systems MMS (Dresden, Germany)
[2009] Video documentation of WebCiety/Cebit, moderation of panel/ Open Space about life, work and culture on the web (videos, in cooperation with Steffen Büffel) - We Are Social (London, UK)
[2008] Blogger outreach Germany for Ford’s GoFindIt campaign - Deutsche Welle / DW-World (Bonn, Germany)
[2008] Liveblogging the Best of the Blogs (BOBs) award ceremony - T-Systems MMS (Dresden, Germany)
[2008] Coverage of Dresden Open Space (with Steffen Büffel) - Golf- und Land-Club Berlin Wannsee e.V. (Berlin, Germany)
[2008] web strategy, project management - Universitat Oberta de Catalunya / UOC (Barcelona, Spain)
[2008] Workshop on Web 2.0 in Higher Education with the UNESCO Chair for E-Learning - SinnerSchrader (Hamburg, Germany)
[2008] Liveblogging from next conference / next08 - Netzpiloten AG (Hamburg, Germany)
[2007] managing editor blogpiloten.de - American University of Afghanistan / AUAF (Kabul, Afghanistan)
[2007] input to social media strategy - Universitat Oberta de Catalunya / UOC (Barcelona, Spain)
[2007] Summer School Course & Textbook - medinet AG group (Bad Kösen, Germany)
[2000-2007] web strategy, project management
RESUME
Education
10/01-09/07: Freie Universität Berlin:
M.A. in Communications & Media Studies, Political Science
Berlin, Germany
Final thesis: “Die Bedeutung von Weblogs für die Arbeit von Politikjournalisten” (”The relevance of weblogs for the work of political journalists”), graded 1.0 (”very good”)
01/05-12/05: University of Sydney: Master of Media Practice
Sydney, Australia
Graduated with Merit
Work Experience
01/06-present: Freelance consultant for social media and web strategies
As a freelance consultant, I develop web strategies to complement and leverage clients’ overall strategic goals. I consult with corporate and non-corporate clients from various sectors like online media, education or medical services. Above, you can see a list of clients I’ve worked with.
- Develop online communication strategies with a focus on Web 2.0, blogging, social media, community building, online collaboration, knowledge management and usability
- Provide external expertise through strategic recommendations, case studies, evaluations or workshops
- Help implementing strategic recommendations by identifying and connecting internal and external partners and stakeholders, deploying the technology, or by project management or workshops
10/07-present: Netzpiloten AG: project manager, managing editor
Berlin, Germany
Managing editor for Blogpiloten.de, an online magazine reporting on the German Blogosphere and Social Web scene for a primarily non-technical audience.
- Develop future editorial concept and structure of the online magazine Blogpiloten.de
- Plan and manage all content, including writing some and editing all articles (link to my posts on blogpiloten.de)
- Build and coordinate a network of freelance authors and bloggers
05/07-present: keingeschenk.de GbR: co-founder
Berlin, Germany
keingeschenk.de is three people based in Berlin who design motives to print on t-shirts and other printable apparel. Mostly for fun.
06/98-01/2008: Bihr & Lacher GbR: co-founder, consultant
Karlsruhe, Germany
Bihr & Lacher GbR is a small online communication consulting agency (just two of us). Clients include SPD/Jusos, medinet AG, International House of University of Sydney, as well as a number of small enterprises and freelancers
- Develop web projects with a focus on strategy, content management and usability
- Head strategy and content workshops with up to 15 participants
- Responsibilities include project management and client communication
05/2007: Universitat Oberta de Catalunya (UOC): co-author of summer school course and textbook
Barcelona, Spain
- Conceptualized structure and contents for summer school course about Second Life held in summer 2007
- Co-wrote the course textbook “Second Life” published by Editorial UOC, Barcalona, in summer 2007 (in Spanish), with two co-authors (CC-licensed English version available here.)
08/06-10/06: Politik-digital.de: editor
Berlin, Germany
Politik-digital.de is an online magazine about politics and the internet, particularly about e-participation. It was recognized as one of the “25 Who Are Changing the World of Internet and Politics” by PoliticsOnline (2001/2003), and won the Grimme Online Award For Media Expertise (2001)
- Wrote and edited articles written by freelance authors and interns
- Planned the magazine’s topics in a team of two
- Planned and conducted online chats with federal politicians and more than 100 users
- Coordinated a network of about 100 freelance volunteer authors, and liaised with external partners
11/04-02/05: A&B.face2net: freelance consultant
Berlin, Germany
A&B.face2net is one of Germany’s leading online communications agencies.
- Contributed to the concept for the Social Democratic Party’s (SPD) online election campaign platform for the German federal elections 2005/2006
- Analyzed, and developed a documentation of optimization potentials of a German Federal Ministry of Health and Social Security website
11/02-11/04: Europaspiegel: co-publisher, editor, webmaster
Berlin, Germany
Europaspiegel was a student-run non-profit online magazine about European culture and politics. A print issue with European Union funding was Germany’s nominee for the European Youth Award 2005 in the category “Entrepreneurial spirit of young people”.
- Co-developed the online magazine’s structure and concept in a team of 10
- Designed and implemented the magazine’s website
- Assisted in recruiting of freelancers
- Co-published the online magazine’s first print issue
08/00-07/01: Steuernetz.de / Publishing Group VPW: online
Offenburg, Germany
Online information service by publishing group VPW specialized on law and taxes
- Updated website content and developed online tools to optimize website usability
- Responded to daily customer inquiries and represented the company at conventions
- Actively participated in all workshops about strategic planning and online product ideas
Internships
- Politics Department, newspaper Der Tagesspiegel, Berlin, Germany, 05/2004
- German Information Center, German Embassy, Washington DC, USA, 03/2004
- Politik-digital.de, Berlin, Germany, 08/2002-10/2002
Further Activities & Miscellaneous
06/06-07/06: volunteer editor
Netzeitung Readers Edition, Berlin, Germany
Readers’ Edition is a citizen journalism project by Netzeitung
One of nine initial volunteer editors during pre-launch and launch phase
03/05-11/05: social coordinator
International House Sydney, Australia
- Organized social events and functions for up to 200 international and intercultural students from more than 40 countries
- Organized an orientation program for new residents
- Guided trips to regional destinations
- Participated in a leadership workshop about conflict resolution and group dynamics in intercultural environments
10/01-10/02: member of student council
Department of Media & Communication Studies, Freie Universität Berlin, Germany
- Co-published a once-per-semester magazine for freshmen
- Provided information and support for current and prospective student
- Organized orientation and group activities
Publications
[de] Bihr, Peter (2008): Weblogs und Politikjournalisten - Die Bedeutung von Weblogs für die Arbeit von Politikjournalisten. VDM Verlag Dr. Müller. Magisterarbeit, 228 Seiten. ISBN-10: 3836464292, ISBN-13: 978-3836464291. Available on Amazon.de or as a free PDF download.
[en] Bihr, Peter / Praus, Thomas / Senges, Max (2007): Second Life (ISBN: 978-84-9788-609-3). Textbook for UOC Summer University course. Editorial UOC, Barcelona. English version (”Virtual Worlds - A Second Life Beginner’s Guide”) released under Creative Commons (Attribution-NonCommercial-ShareAlike). (Downloads and more info here.)
[de] Articles have been published or syndicated, among others, in the following publications: Blogpiloten.de, politik-digital.de, taz, Europaspiegel, gipfelthemen.de, onlinejournalismus.de, bpb (Bundeszentrale für Politische Bildung, the German Federal Agency for Civic Education), Der Tagesspiegel (newspaper).
Most recent publication [de]: Jusos Argumente “Innere Sicherheit” (4/2008): Das Ende der digitalen Unschuld - ein Plädoyer für informationelle Selbstbestimmung (PDF, p.46-51)
Group Affiliations / Memberships
- Kleos Group: Co-Founder, Consultant
A network of consultants and entrepreneurial researchers delivering original analysis, innovative technology services and strategic management consulting - London Research and Consulting Group (LRCG): Consultant / Berlin cluster
LRCG is a globally operating network of knowledge entrepreneurs with backgrounds in research, consultancy and commerce - Electronic Frontier Foundation (EFF): Member
EFF is the leading civil liberties group defending your rights in the digital world. - A Swarm of Angels: Member
A Swarm of Angels is an experimental film-making project based entirely on community collaboration, funding and input


















