campaigns

Re:publica 08 #2

Today is day 3 of re:publica 08, the last day of this year’s installment of this conference. Re:publica is the biggest and most important blogger & social media conference in Germany, organized largely by the Newthinking Team (i.e. the net activists whose most prominent member is probably Markus Beckedahl, author of Netzpolitik.org. Thanks Markus, and […]

Forrester: Online Community Best Practices

| View | Upload your own

Forrester’s Jeremiah Owyang shares this great presentation about Online Community Best Practices. It’s 51 slides packed with useful advices for those of you who are planning to launch an online community of any kind. Note that this presentation won’t save you proper consulting and/or experimenting. But it contains excellent […]

Must-Read Books on Social Media

Taking a hint by Chris Brogan, who has compiled a great set of resources to show your bosses, colleagues or friends how the social web works, I’d like to give you my recommendations of must-read books on this topic.
If you are interested in social media, participatory media or conversational marketing, you might want to […]

US Writer’s Guild still on strike…

… and I don’t quite know what to make of the fact that I care more about the strike of entertainers a few thousand kilometers away than about a strike of the whole train system in this country here. Oh well, so be it.
(It will not come as a surprise that I support the […]

Video: Consumers Have Changed, Advertisers Haven’t (And That’s Bad)

Just stumbled over this not-so-new-but-still-very-good movie produced by (if I’m not mistaken) Microsoft. In just two minutes and seventeen seconds it shows exactly just what is wrong with advertising today: While consumers have changed considerably over the last few years, advertisers often still try to stick to their old methods - and worse: to their […]