Corporate Blogging
Thesis Key Findings: Political Bloggers Hardly Relevant in Germany
For my M.A. in Communications and Media Studies (Freie Universität Berlin) I did research on how political journalists in Germany use weblogs. The thesis is available in (German) full text here: “The Relevance Of Weblogs For The Work Of Political Journalists” (PDF, 1MB). (More info about the thesis here.)
As the masters thesis is available in […]
Die Bedeutung von Weblogs für die Arbeit von Politikjournalisten: Meine Magisterarbeit ist online
Gerade habe ich die Nachricht erhalten, dass meine Magisterarbeit bewertet wurde. Das heißt auch, dass ich sie jetzt online veröffentlichen darf. Für die Arbeit habe ich Politikjournalisten interviewt, die bei deutschen Tageszeitungen (Print und Online) sowie bei Nachrichtenagenturen arbeiten. Thema: Welche Bedeutung haben Weblogs für ihre Arbeit und wie nutzen sie Weblogs? (Sie nutzen Weblogs […]
Must Read: Social Media 100
Social media allstar Chris Brogan has started a great series of posts on Social Media recently. By now, enough material has come together to dive right in. Every single post has one or more insights more than worth the time. Clearly, a must read for folks in the social media space.
You won’t be surprised I’m […]
Must-Read Books on Social Media
Taking a hint by Chris Brogan, who has compiled a great set of resources to show your bosses, colleagues or friends how the social web works, I’d like to give you my recommendations of must-read books on this topic.
If you are interested in social media, participatory media or conversational marketing, you might want to […]
Tara Hunt on Government 2.0
Back in the days when I worked for politik-digital.de, our coverage focused a lot on e-democracy, e-participation and what we hoped would soon become (excuse the lame-o-pun) Government 2.0. And while I haven’t been following this area as closely lately, I was thrilled to see that Citizen Agency’s Tara Hunt has been working on improving […]
What’s Your Job as a Web Strategy Consultant? You’re a Floating Device
What do I do for a living? Well, what you see above - at least according to my friend and partner in crime, illustrator Matthias Pflügner. This sketch is what he came up with after I tried to explain to him what my job as a web strategy consultant is.
In case it’s not obvious: […]
Do You Know How to Use the Web to Innovate?
The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great tool to innovate - in your product, your business, or your organization.
Lately, I’ve had a number of chats with my buddies and collaborators Max Senges and Thomas […]
Video: Consumers Have Changed, Advertisers Haven’t (And That’s Bad)
Just stumbled over this not-so-new-but-still-very-good movie produced by (if I’m not mistaken) Microsoft. In just two minutes and seventeen seconds it shows exactly just what is wrong with advertising today: While consumers have changed considerably over the last few years, advertisers often still try to stick to their old methods - and worse: to their […]
Great presentation: Designing for Hackability
The podcasts aren’t up yet (but will be here), but judging from his slideshow, Brian Oberkirch’s presentation at the webmaster jam session 2007 rocked: Brian Oberkirch: Designing for hackability.
He nails it when he says: “It’s ok if you’re not the Master of Your Domain. (…) Let them play.” Openness is key for successful & […]
The Three Spheres of Web Strategy (and the skills required)
I’m a little pressed for time right now, but I wouldn’t want you to miss out on this gem. I’ll try to reply soon with some thoughts on it. Courtesy of Jeremiah Owyang, the Three Spheres of Web Strategy:
A Web Strategy must balance all three spheres
What’s a Web Strategy? It’s the balance between the three […]