Corporate Blogging
Great presentation: Designing for Hackability
The podcasts aren’t up yet (but will be here), but judging from his slideshow, Brian Oberkirch’s presentation at the webmaster jam session 2007 rocked: Brian Oberkirch: Designing for hackability.
He nails it when he says: “It’s ok if you’re not the Master of Your Domain. (…) Let them play.” Openness is key for successful & […]
The Three Spheres of Web Strategy (and the skills required)
I’m a little pressed for time right now, but I wouldn’t want you to miss out on this gem. I’ll try to reply soon with some thoughts on it. Courtesy of Jeremiah Owyang, the Three Spheres of Web Strategy:
A Web Strategy must balance all three spheres
What’s a Web Strategy? It’s the balance between the three […]
Tell-tale: What can you learn from a guy who didn’t know what a cross walk is?
On his blog, Noah Kagan tells a very brief little story which I’d like to share with you:
A few weeks ago a guy asked me what to do at the crosswalk. I was a little shocked. Normally it would be the simple “you walk across the street.” And then I wondered if it was a […]
How to deal with unofficial Facebook groups? (And how do they evolve?)
So you’re the one to advise an institution (a company, a school, an NGO etc.) on social media. Part of the process is, of course, to establish one or a number of blogs, maybe an old-school forum, a Facebook group. After a little while you notice that there is another group about the exact same […]
Great guide by J-Lab: Journalism 2.0 - How to Survive and Thrive
University of Maryland’s J-Lab and the Knight Citizen News Network, who both focus on interactive journalism, have released a great hands-on guide: Journalism 2.0 - How to Survive and Thrive (Full PDF version here, print version available here).
There’s quite a bit material on this topic out there already, of course, but this report is really […]
Election campaign videos: Obama campaign goes for video, big time
With videos being considered the hot stuff (or was it social networking, or SMS campaigns? oh well…) for the ongoing election U.S. campaigns, Obama Girl’s I got a crush on Obama was probably the one that stuck out most in terms of coverage. (Hillary Clinton’s song picking contest and Soprano Spoof were far out, too, […]
Nicole Simon: A European View on Web 2.0
Nicole Simon gave a great presentation at Web 2.0 Expo in San Francisco. Topic: A European View on Web 2.0. I strongly suggest watching the slides, no matter if you’re American or work for a US company, or if you’re from somewhere else but deal with US companies a lot: Either way, she’s very much […]
Joost: Social TV as a campaigning tool?
Joost, the new social TV project by Kazaa and Skype founders Niklas Zennstrøm and Janus Friis, has just left the closed beta phase and has recently switched to (for lack of a better term) open beta.
One of the things announced is that there’s a developer kit in the making, which will allow hackers to come […]
Barack Obama’s campaign takes control over supporter MySpace page
After a MySpace page supporting Barack Obama’s run for presidency - and created under his name, which is quite common for supporter or fan pages - became too popular, Obama’s campaign office took control of the page:
The page was originally created by 29 year old Joe Anthony. Anthony first created the profile after hearing […]
Which companies share a common goal with their customers?
On the Big In Japan weblog, Alexander Muse recently posted some thoughts on company-consumer relationships:
The oldest form of company-to-consumer communication took the form of a company telling a consumer something through advertising. More recently companies created channels for their consumers to talk back. This two way communication results in conversations that at times can be […]