Peter Bihr

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How to work the internets (not)

Today I tried to buy an ebook. I’m a big fan of the Kindle and buy ebooks all the time. So I wanted to buy a digital copy of Lawrence Lessig‘s Republic, Lost on institutional corruption (which ironically is responsible for the mess I’m about to describe). I was surprised to find it only as hardcover and audio book on Amazon.com – and tweeted as much.

Nicely enough, Mr. Lessig got back to me personally, asking where I was accessing Amazon from. Turns out that even though my Kindle is connected to Amazon.com (ie. Amazon US, not Germany) the Kindle version just wouldn’t show up.

Intrigued by his pointer, I fired up a VPN to get a US-based IP address, but still no luck. In the end I noticed that my Kindle was set to “Region Europe”. Digging into the Kindle settings, I managed to switch it to the US by putting in a postal address I used to live at.

Let’s recap. To buy a digital book I had to…

  • register my Kindle with the US version of Amazon
  • fake an IP address through a VPN service
  • switch the Kindle settings to the US by way of an old postal address

All that to spend some money on a book that would have been cheaper and much, much easier to pirate.

Now, call me old-fashioned, but that’s not how it’s supposed to work.

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In this recent TED talk, Clay Shirky makes a spot on, scary, fantastic argument why SOPA, PIPA and their brethren bills are so terribly damaging. Plus, he puts the bills into their historical context – I for one really hadn’t noticed how directly they align with former content industry initiatives like the DMCA and others. There’s a strong vector at work here, and it’s a hurtful one.

Must watch!

On the other hand, what we’re seeing here is a coming-of-age moment for the “other side” – the internet community at large, the free culture & open source communities, the technology companies.

With a Web-wide protest on Wednesday that includes a 24-hour shutdown of the English-language Wikipedia, the legislative battle over two Internet piracy bills has reached an extraordinary moment — a political coming of age for a relatively young and disorganized industry that has largely steered clear of lobbying and other political games in Washington.

So while you’re at it, have a look at this New York Times article: A Political Coming of Age for the Tech Industry.

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A few weeks ago, I tried out Gigalocal. It’s a platform that lets users announce jobs they would like to see done, and how much they’re willing to pay for it. (“Clean my apartment for 20 Euros”-style jobs.) I signed up so a journalist friend of mine could try out the process in a controlled environment, and without having to clean someone else’s apartment. Yet, there was a bit of a problem.

The minute I put up a test job offer for my friend (“I’d like a cold soft drink, now, delivered”), the service tweeted the job. Makes sense, I guess, as it makes it easier to track jobs out and about waiting for jobs. (If the users of said service have smartphones, that is.) But they didn’t keep it to the job description.

Gigalocal tweeted my full address, down to the house number.

That’s right. They didn’t restrict the location info to the neighborhood (close enough to figure out if that job’s a good fit for you), or next subway stop, or street level, or a 500m radius. No, they tweeted the full address.

I canceled my account and mentioned in the cancellation form that I find publicly tweeting addresses quite unacceptable, as I hadn’t been aware before that the company might do that.

Here’s the reply (translation below):

Grundsätzlich kann jeder User seine Daten selbst schützen. Niemand ist gezwungen seinen Wohnort anzugeben. Ein User kann einen Gig überall erstellen, seine aktuelle Position wird vom GPS Modul (Smartphone) oder durch die IP (Website) vorgegeben. Diese Ortung hat man schon wenn man auf Google Maps geht und dem Browser erlaubt den Standort zu erkennen. Jedem User steht es frei wo er seinen Gig erstellt, er kann ihn also gerne 4 Straßen weiter erstellen und sich dort mit dem Gig Erfüller treffen.

Translation: Generally, every user can protect their own data. Nobody is forced to input their home address. A user can submit a gig wherever they like, their current position is read through the GPS module (smart phone) or IP address (website). This triangulation takes place even if you just go to Google Maps and allow the browser to read your location.

Every user is free to set up their gig wherever they like, so they can set it up 4 streets down and meet up with the job fulfiller there.

I was shocked. Shocked at this level of ignorance in building a user service that requires granular privacy. (Home addresses!) Shocked at how the staff didn’t even seem to consider they might have made a grave mistake. And shocked at myself for being even surprised by the two aforementioned failures.

Gigalocal, here’s a hint: You want your “job fulfillers” to know if a job is close enough to make it worth the trip. You don’t want to show the world people’s home and office addresses. And you never, ever want to tweet personal information without asking permission first.

Now go back to the drawing board and don’t come back before you know what you’re doing.

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Uncomfortable Talk #2: Digital Disruption – Third Wave Berlin from LHBS Consulting GmbH on Vimeo.

Igor, Johannes and I were invited down to Vienna to give this talk at LHBS‘s fantastic event series Uncomfortable Talks. We focused on digital disruption and how it’s changing cities, work and media. Enjoy!

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I’ve been racking my brain over the last few days since the whole Wikileaks / Cablegate story began escalating. I’ve been trying, in short, to find my own take and standpoint on Wikileaks and the reaction to their recent publication of embassy cables. I’ve discussed it over and over with friends who have either a journalistic or a web background, and been reading a lot. And only now, and very slowly, am I even able to articulate a clearer, emerging position.

So bear with me while I try to sort out my own thinking. And believe me, it needs sorting out, as this whole situation touches on so many issues from media to political theory, from democracy to internet regulation. Yes, it’s that big, and anyone giving you a simple answer to any question here is full of it. This is not the time for simple answers, or even simple questions.

First of all, as a disclaimer: I can only speculate on Julian Assange’s motives or character. I never met him, so I’ll try to keep speculation to a minimum. That said, right on into the eclectic heap that these arguments represent.

Transparency vs Private Negotiations Transparency is good for democracy, and for mankind. However, not everything can (or should) be made transparent. Just like private conversations of citizens or individuals need to be protected from government (or corporate, for that matter) snooping, negotiations inside or between governments need some protection, too. In Clay Shirky’s words:

(…) human systems can’t stand pure transparency. For negotiation to work, people’s stated positions have to change, but change is seen, almost universally, as weakness. People trying to come to consensus must be able to privately voice opinions they would publicly abjure, and may later abandon. Wikileaks plainly damages those abilities.

That doesn’t mean a free pass for backdoor deals, or that governments shouldn’t be held accountable – not at all. It means that in order to truly deliberate, everybody on the table needs to be able to voice their opinions without fear of repression or (in a media-driven age and context) publication. No space to do this means no open-minded, frank negotiations. Instead we’d get just another media theater, and truly that’s not what we need.

Who to blame? On a pure who-to-point-a-finger-at level – and that includes legal and moral finger pointing – we need to ask ourselves: who do we want to blame, and for what? The arguments bounced around are manifold, and they range from weakening the state to treason (on Wikileaks’ side) to intransparency, bullying or abusing power (on several governments’ side). The blame game is, of course, a game that only knows losers: If we decide to go down that path (and it seems like that decision was made awhile ago) then we all lose. Was Wikileaks wrong in publishing the cables? Was it the US government’s fault not to share the information voluntarily? Or maybe a single member of the US army is to blame? Are we to blame for being like Faust, who wants to know everything, and Assange is just like Mephisto, offering us the secret knowledge? This cycle of questions leads nowhere.

I am curious, though, to see where the legal discussions surrounding Assange’s prosecution and arrest will lead us – that might be a different story altogether. (Keep in mind that Assange as an Australian citizen and Wikileaks are not beholden to the US government, nor is the US government accountable to non-US citizens, yet all of them are wrapped into layers and layers of international law.)

Is Assange right or wrong, and who takes the bullets? A sister to the blame question, but with a slightly different focus: Was it “right” (whatever that means) that Assange sought out and published the cables? I think this question really missed the point: it just doesn’t matter at this point, it’s moot.

I’m wondering: who will take the bullets, who will end up owning the risks and costs associated with the whole mess? On a direct line of action-and-reaction, Bradley Manning, the US Army soldier who gave Wikileaks the leaked data, might be the most direct casualty (if that term fits here) of the leaks. Potentially there’s some political fall-out within the embassies and in diplomatic circles. More indirectly, though: could the leaked cables lead to major political fall-out regarding North Korea or Iran? (Not that this necessarily matters if critical information was withheld from the public.) What will happen to the supporters of Wikileaks, those inside and outside the core team that may, or may not, agree with Assange’s course of action?

We don’t know yet what will happen to Assange after his arrest. But I’d wager that he won’t (and can’t) take the bullets for all the others who are now out there, involved in many different ways, in a conflict that is complex at best, devastating at worst. And that is played out with no open, reliable ground rules at all.

Has Assange ruined Wikileaks? Has he ruined Wikileaks, and if so, is this maybe his right as the founder? (And I’m saying this without any idea how many people are involved directly or losely.) The whistleblower platform has, it seems, become important way beyond one person. Or has he become, more than ever, Wikileaks, now that some members are distancing themselves from the platform? It seems, though, that Wikileaks is taking a lot of hits about this affair; or maybe this is the whole point of Wikileaks: to create, or highlight, pain points of sorts, and pushing over the edge is an inherent part of the platform? I’m really undecided on this one.

Due process is key for democracies An absolute core point is that no matter how you twist and turn it, due process is key for democratic governments. In a democratic society there are clear rules (including, but not limited to laws). I strongly urge you to read Clay Shirky’s thoughts on this:

I am conflicted about the right balance between the visibility required for counter-democracy and the need for private speech among international actors. Here’s what I’m not conflicted about: When authorities can’t get what they want by working within the law, the right answer is not to work outside the law. The right answer is that they can’t get what they want.

That’s really it: as the government, you have to work inside the law, the system, your mandate. Never ever may a US senator lean on private corporations to circumvent the rule of law, like Joe Lieberman did when he pressured Amazon to remove Wikileaks from their hosting service. Any action like this damages democracy and trust in the democratic so badly it’s hard to imagine that it can be reversed. (Although I hope and guess that eventually it will.) It certainly legitimizes those undemocratic, repressive regimes that the US usually fights, and that the internet usually helps bring more freedom to.

This kind of mafia-style bullying just adds more oil to the fire, and to increase the gaps between even the moderates on both sides of the aisle. If you’re not for us, you’re against us? This time, both sides play it. (Or maybe there are more than two sides here? It seems like it.) The tone is growing more and more hostile the more the conflict escalates. I condemn parts of Assange’s actions, parts of the US government’s actions. Either way, I get (rhetorical) flac because I cannot, and do not want to, side with one side only. There simply doesn’t seem to be a right or wrong – both sides, I’d wager, are behaving grossly wrong and unethical at this point.

The conflict escalates As things unfold, the conflict is escalating quickly. After the initial political fall-out, and the US gov’t leaning on Amazon and (probably) other companies – resulting in Amazon not hosting Wikileaks, neither PayPal nor VISA or Mastercard accepting donations on their behalf – now new players are entering the equation. Anonymous, the global hacker group, have been running attacks on a number of sites including PayPal.

And this is still fairly early in the game: Expect more to come over the next few weeks. Will Sweden extradite Assange to the US? If so, what will they do with him? What’s going to happen on a global political stage regarding those cables, North Korea, Iran? How many lines will the executive branches of the US and European countries over-step?

The bigger picture: What happens to Internet regulation? What I’m most concerned about at this point is: what will happen six months from now? So far, the internet is regulated through some legal layers, but mostly through private/industry and technical agreements. It looks to me like this is going to change, quickly, and not to the better. Years of multi-stakeholder negotiations (think IGF and all) might be in vain now, if the US government pushed ahead in the same style they’ve shown so far in this conflict.

RWW’s take on Wikileaks and the open web:

The ability for Internet companies and Internet users to be able to create and share without government intervention is not just a mark of free society. The tech industry pays a lot of lip service to the “open Internet,” arguing that it is the very thing that has fostered innovation in and growth of the industry. The filters, monitors, blocks, and blacklists associated with repressive governments, so the argument goes, serve not just to prevent access to information but to stifle creativity and entrepreneurship. No matter how one justifies the actions of Amazon and the like – Terms of Service or otherwise – the events this past week have not simply demonstrated the spinelessness of certain companies to stand up to government and public pressure; they have pointed to some of the weak links in the “open Internet,” those points of control that are particularly important (and seemingly particularly vulnerable).

We’ll know very soon, I’m afraid, if our relying on US-based companies for all we do on the web will turn out to be a mistake, and if the web can stay free for all. My fear is, and I can’t stress this enough, that the web will be “collatoral damage” in this conflict, getting tracked and supervised and simply an un-free place.

Let’s hope it won’t.

However, there is an upside, too. In the wake of Wikileaks, at least we have a great, inspired even, debate on the role of traditional media:

Wikileaks has ignited a debate about the rights and responsibilities attached to freeing information.It has illustrated that Governments, however well intentioned, do not have the best judgement in terms of what it is right for citizens to know. It has shown that the established media no longer necessarily gets to make that call either, and forces us all to think about the consequences of that shift. These questions are more pressing even than the constant din about finding new business models to sustain purpose. Finally we are talking about purpose first. How many news organisations now feel differently about how to host and serve content across the web in the wake of Amazon using its commercial prerogative to kick Wikileaks off its servers? How many correspondents and editors would balk at ruining long term relationships with the State Department to publish classified material of the leaked cables-type? (…) Journalism is not just an intermediary in this, it is part of this. Journalists need to know what they think about the mission of Wikileaks and others like it, and they need to know where they would stand if the data dropped onto their desks and the government pressured them to be silent.

Phew. Curious to hear your thoughts.

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I’m Until very recently, I was a big fan of amazon. Over the years, I’ve bought pretty much everything on their platform. Even today I’m waiting for a delivery from Amazon: a washing machine. I just checked – my first order on Amazon was on 19 March 2000 (more than 10 years!).

Now over the last few days I tried to order a whole bunch of things for the company we just founded. Most notably, office chairs, computer screens, rolls of magic paper… For all of these, I hadn’t even realized, Amazon had become my default shop. And this is where it gets tricky. I’ve come to a point where I totally rely on Amazon.

Only this time Amazon didn’t work at all.

I set up a new account for our business, placed a number of orders. Our credit cards haven’t been issued yet, so we opted for payment by bank collection. After placing the first round of orders (two screens), we received mail that only credit card would be a legit payment option in this instance. We switched to my co-founder Igor’s private account, same deal. We learned that breaking up the order in smaller chunks below some magic threshold would do the trick, and indeed it did: we could order the screens by splitting up the order into two. Fine, it’d be nice to learn this thing while on the phone with Amazon, but hey, it’s just a call center, right?

I tried to order office chairs – same procedure, only the splitting up wouldn’t work either. Amazon customer service recommended using my private account, I did – and still no shipping. To be fair, I still insisted on the same payment method to keep things simple for our books. (Mixing private and business purchases makes our accountant sad.)

Now it’s not really a problem that a completely automated payment system has hiccups; it’s normal in complex systems like that. However, what’s really quite a problem is when customer service reps can’t help you and instead send you auto-responders like… (translated)…

“We reserve the right to only accept credit card payments.”

Fine, but then just offer credit card as payment option.

“We’re sure you’ll understand that we cannot comment on our internal decisions to protect our trade secrets.”

I’m sure, dear Amazon management, that you will understand that I couldn’t care less about your trade secrets while building a business and trying to send a lot of money your way.

And my favorite:

“Maybe friends or family can help you out with their credit card.”

Seriously, Amazon, WTF?

Side note: Have you ever noticed that there is no easy way of getting in touch with a real person there? Every time you need to follow up the process starts over, tracking number or no. The replies are also, largely, identical, or at least were in this case.

I’m not even going to go down the path of “customer for more than 10 years” any further. I am, however, quite willing to quote the Cluetrain Manifesto, which incidentally was one of the first books I ever ordered on Amazon, back in August 2000. So here are the first 12 out of the original 95 Theses of Cluetrain:

  1. Markets are conversations.
  2. Markets consist of human beings, not demographic sectors.
  3. Conversations among human beings sound human. They are conducted in a human voice.
  4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
  5. People recognize each other as such from the sound of this voice.
  6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  7. Hyperlinks subvert hierarchy.
  8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
  9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
  10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
  11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
  12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

As for our orders: the computer screens eventually arrived. I just cancelled most of the rest of those orders for the time being and went somewhere else. I certainly won’t give up on Amazon for good; but maybe it’s time to remind myself that there are other options out there who might be more willing to accept some incoming business.

Update: A few days later, I just tried to order more things. Guess what – our account is frozen. I’m not sure whether I should even make the effort of sorting it our or seriously move away from Amazon for all business-related purchases, even if that would be a major pain. But the time saved by conveniently shopping through Amazon does not, at this point, make up for the efforts of sorting out the issues Amazon is causing.

On a side note, it’s interesting to see that Amazon doesn’t seem to be doing any monitoring online, and it’s comparatively hard to get a customer service rep on the phone or even to a consistent email conversation.

Update: A few lengthy conversations brought out the fact that in one of our private (!) accounts there was an (allegedly – we can’t trace it anymore) open payment (in the range of 30 Euros) from back in 2006 that just now, all of a sudden, triggered some kind of internal automatic lock-down. Never mind that all of us have been buying from Amazon ever since with no trouble of any kind. Also, never mind that that amount was of course transferred right away, more than a week ago with no effect. Our company account, and the private account, stayed locked.

Update: After a few weeks and another round of very unpleasant conversations and even a snarky call center agent I just deleted our company account. Not sure if we just hit a freak bug in the system or if Amazon customer service has gotten dramatically worse. I have a company to build, though, and my time is too valuable to fix Amazon’s problems. File under “sad, but done”.

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[A note to my international readers: This post has to be in German as it concerns mostly German media; the next one will be in English again. Sorry for the inconvenience.]

Markus Schächter warnt vor Apple, Google & Co“, so die etwas verstörende Überschrift eines Interviews anlässlich der Münchner Medientage. Vorweg ein ausführliches Zitat von Herrn Schächter (Hervorhebungen von mir):

Ich hoffe, dass wir gemeinsam erkennen, was die Stunde geschlagen hat und dass jede rückwärtsgewandte Diskussion uns keinen Schritt weiter bringt. Wer einen Blick über die Grenzen wirft, der sieht, dass sich die Netzgiganten neu aufstellen. In den USA zeigen Google-TV und Apple-TV wohin die Reise geht. Suchmaschinen und Vertriebsplattformen saugen jeden Content auf, ganz egal von wem er stammt – Zeitungen, Verlage, Sender, Produzenten. Unsere Produkte werden zum Gegenstand fremder Geschäftsmodelle. Die heutigen Hersteller und Verbreiter publizistischer und kultureller Inhalte verlieren die Hoheit über ihre Produkte, wenn sie nicht sehr genau aufpassen. Ich sage es nicht zum ersten Mal: Es wird Zeit, dass wir in Deutschland endlich aufhören, die falschen Türen zu bewachen.

In diesem einen Absatz des Interviews steckt so wahnsinnig viel Verkehrtes, ich weiß kaum, wo ich anfangen soll. Also der Reihe nach, Satz für Satz.

Eines noch vorweg: Ich habe größten Respekt und vollste Hochachtung vor den öffentlich-rechtlichen Sendern und habe auch immer wieder mit und für diese gearbeitet. Viele meiner Freunde, Bekannte und Kollegen arbeiten als Journalisten oder Medienberater für privatwirtschaftliche oder öffentlich-rechtliche Medienbetriebe aller Art. Meine beiden Uniabschlüsse haben den Schwerpunkt Medien und Kommunikation, meine Magisterarbeit beschäftigte sich mit dem Medienwandel und dem Einfluss von Blogs auf die politische Berichterstattung. Anders gesagt, ich kann guten Gewissens sagen, dass ich mich ein wenig mit dem deutschen Mediensystem beschäftigt habe und mich sehr dafür interessiere. Niemals würde es mir in den Sinn kommen, den öffentlich-rechtlichen Rundfunk abzuschaffen.

Jetzt wo diese Frage aus dem Weg ist, gehen wir an die Substanz:

Markus Schächter: “Ich hoffe, dass wir gemeinsam erkennen, was die Stunde geschlagen hat und dass jede rückwärtsgewandte Diskussion uns keinen Schritt weiter bringt.”

Herr Schächter, ich stimme Ihnen voll und ganz zu. Lassen Sie uns die Zukunft diskutieren und die alten Streitreflexe zwischen öffentlich-rechtlichen und privaten Sendern sowie zwischen deutschen Medien und US-Internetunternehmen unterdrücken.

Markus Schächter: Wer einen Blick über die Grenzen wirft, der sieht, dass sich die Netzgiganten neu aufstellen. In den USA zeigen Google-TV und Apple-TV wohin die Reise geht.

Richtig, in den USA werden gerade die Spielregeln für die Zukunft des Bewegtbildes geschrieben. Besser gesagt: Dort ist das, was wir als “Zukunft des Bewegtbilds” bezeichnen würden längst Alltag: Netflix, Hulu und Co zeigen, wie einfach und gut Video-On-Demand-Dienste und Web-TV funktionieren können. Übrigens ohne dass sich dabei TV und Web in die Quere kommen würden. Hier gibt es diese Dienste nicht, nicht zuletzt da Medien und Politik in Deutschland als überraschend geschlossene Front gegenüber US-amerikanischen Onlineunternehmen auftreten. Damit schadet Deutschland gleich mehrfach – für Medien- und Internetunternehmen wird der Standort unattraktiver, Medienkonsumenten bleiben viele Spannende Kanäle unzugänglich.

Markus Schächter: Suchmaschinen und Vertriebsplattformen saugen jeden Content auf, ganz egal von wem er stammt – Zeitungen, Verlage, Sender, Produzenten.

Herr Schächter, bitte machen Sie doch Ihre Hausaufgaben. Eine Suchmaschine saugt keinen Content auf, sie indiziert ihn, macht ihn auffindbar. Was Suchmaschinen tun ist das Gegenteil dessen, was Sie hier faktenfrei behaupten: Sie stehlen diese Inhalte nicht etwa, wie Sie mit Ihrer Formulierung suggerieren, sondern sorgen dafür, dass mehr Menschen darauf aufmerksam werden. Sollte eine Zeitung, ein Verlag, ein Sender oder Produzent dies nicht wünschen, so gibt es einfachste technische Möglichkeiten, die Indizierung zu verhinden – nur sollten Sie sich bewusst sein, dass die Inhalte damit massiv an Reichweite verlieren. (Auf der Habenseite ließe sich freilich verbuchen, dass Sie Ihr Budget an SEO-Maßnahmen einsparen könnten.)

Markus Schächter: Unsere Produkte werden zum Gegenstand fremder Geschäftsmodelle.

Es ist wahr, andere Firmen verdienen daran, Ihre Inhalte zugänglich zu machen. Nur gehen diese Verdienste nicht auf Ihre Kosten, da wir hier nicht von einem Nullsummenspiel sprechen, sondern von klassischem Mehrwert im besten Sinne. Dies gilt ganz besonders für die öffentlich-rechtlichen Sender, für die Sie sprechen. Im Gegensatz zu ihren privatwirtschaftlichen Kollegen lässt sich wirklich nur schwer argumentieren, dass Ihre Mission dadurch gefährdet ist, wenn Google ein paar Werbungen neben Ihren Textteasern einblendet.

Markus Schächter: Die heutigen Hersteller und Verbreiter publizistischer und kultureller Inhalte verlieren die Hoheit über ihre Produkte, wenn sie nicht sehr genau aufpassen.

Die Hersteller verlieren keineswegs die Hoheit über ihre Produkte, lediglich über ihre Verbreitung – wenn überhaupt. Ich frage mich: wo genau liegt das Problem? Kontrollverlust ist eines der Kerncharakteristika des 21. Jahrhunderts. Dies gilt es als Chance zu begreifen.

Markus Schächter: Ich sage es nicht zum ersten Mal: Es wird Zeit, dass wir in Deutschland endlich aufhören, die falschen Türen zu bewachen.

Herr Schächter, hier bin ich wieder bei Ihnen. Bitte nehmen Sie sich Ihre eigenen Worte zu Herzen und hören Sie auf, die falschen Türen zu bewachen. So intuitiv der Ruf nach mehr Kontrolle auch sein mag, er ist an dieser Stelle nicht nur sinnlos, sondern schädlich. Ein Schelm, der Ihnen unterstellen würde, die allgemeine Angst im deutschen Medienbetrieb vor den Unwägbarkeiten des Medienwandels und den US-Webunternehmen auszunutzen, um den Schulterschluss mit den privaten Sendergruppen zu suchen und somit von der Kritik an den öffentlich-rechtlichen Sendern abzulenken.

Es ist ein Problem, das die öffentlich-rechtlichen Sender schon lange umtreibt: “Wie können wir unseren Erfolg messen?” Allzu häufig messen sie sich mit den Maßstäben der Privatwirtschaft: Reichweite, Page Impressions, Unique Visits. Nicht uninteressant, doch basieren diese Messgrößen auf der Grundannahme, dass Werbeplätze verkauft werden müssen. Das Paradigma im öffentlichen Rundfunk ist freilich ein anderes: Bildung, Information, Gebührenakzeptanz. Diese lassen sich nicht über Reichweite messen, andere Maßstäbe müssen her. Die öffentlich-rechtlichen Sender müssen sich nicht verstecken – aber sie müssen sich auch nicht schützend vor die Privatwirtschaft stellen. Google ist der Freund, nicht der Feind des öffentlichen Rundfunks.

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