web strategy
Re:publica 08 #2
Today is day 3 of re:publica 08, the last day of this year’s installment of this conference. Re:publica is the biggest and most important blogger & social media conference in Germany, organized largely by the Newthinking Team (i.e. the net activists whose most prominent member is probably Markus Beckedahl, author of Netzpolitik.org. Thanks Markus, and […]
Re:publica 08 #1
So far, I haven’t been able to blog about re:publica 08, Germany’s top blogger & social media conference. Not because it hasn’t been interesting - quite the contrary - but because I ended up chatting with a lot of cool folks. Which is, let’s face it, the main point about this kind of congregations. The […]
Presentation: print is dead, at least to the young
The print vs online discussion is as old as the internet, and I can’t even recall how often I’ve heard that print is dead. However, it’s not quite as common to also deliver the necessary data to back up this statement. One person who really has the science pat down and can back up his […]
Forrester: Online Community Best Practices
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Forrester’s Jeremiah Owyang shares this great presentation about Online Community Best Practices. It’s 51 slides packed with useful advices for those of you who are planning to launch an online community of any kind. Note that this presentation won’t save you proper consulting and/or experimenting. But it contains excellent […]
Why Small Organizations See The Internet As A Chance, Big Ones See It As A Challenge
There is a thing about the internet, a notion that has been around since the early days: That the internet offers a chance to anyone to do something big, to start their own projects, companies, or even movements.
While this is true, what’s easily forgotten is that anyone refers mostly to individuals, or small organizations: […]
The LEGO Lesson: Embrace Your Fans
In Forrester’s Josh Bernoff / Charlene Li blog, Josh relates this story by Jake McKee (formerly Lego) of how Lego changed by engaging with AFOLs (Adult Fans Of Lego, sometimes referred to as ALE: Adult Lego Enthusiasts). There’s a lot to learn in this story - particularly for companies with a top-down corporate culture. Here’s […]
Must Read: Social Media 100
Social media allstar Chris Brogan has started a great series of posts on Social Media recently. By now, enough material has come together to dive right in. Every single post has one or more insights more than worth the time. Clearly, a must read for folks in the social media space.
You won’t be surprised I’m […]
Study: Real vs Fantasized Identity on Social Networking Sites
FaberNovel Consulting has just published a study on best practices from social networking sites.
The whole study contains a great overview over what’s important if you analyze social networking sites. Two aspects stood out for me, though:
First, the authors pointed out four dimensions to help distinguish social networks:
Second, the study also covers the way, identity is […]
Global Project Management
Global Project Management seems to be a really interesting project Jean Binder just pointed me to. It’s a whole collaboration framework, Jean is also author of a book on Global Project Management.
On GlobalProjectManagement.org, challenges, opportunities and techniques for cooperation and collaboration in a global environment are explored by five categories, or aspects: Global Teams, […]
Twitter vs Blogs, Revisited
After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If you like to read up on the discussion, you can find my posts on Twitter here, the most relevant posts here being probably on inattentive trust, my […]
What’s Your Job as a Web Strategy Consultant? You’re a Floating Device
What do I do for a living? Well, what you see above - at least according to my friend and partner in crime, illustrator Matthias Pflügner. This sketch is what he came up with after I tried to explain to him what my job as a web strategy consultant is.
In case it’s not obvious: […]
Do You Know How to Use the Web to Innovate?
The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great tool to innovate - in your product, your business, or your organization.
Lately, I’ve had a number of chats with my buddies and collaborators Max Senges and Thomas […]
Web Strategy From Scratch Means: Don’t Blame The Legacy
Mostly, when you get hired as a consultant/ web strategist/ web type, your task is to improve or rethink the company’s web activities. Sometimes, you have plenty of freedom, sometimes you’re pretty restricted in your choice of tools, ideas, or strategies. But usually you’ll be confronted with some kind or the other of historic legacies […]
My name is Peter Bihr. I live in Berlin, Germany. As a freelancer, I consult on web strategies, communities, blogging and social media. In this weblog, I jot down random thoughts, ideas and news. Hopefully, you'll find some are interesting for you, too. 