word of mouth

Chinese Anti-CNN Campaign

Note: I won’t touch the politics behind this campaign in this post. If you were looking for any political opinion on this subject, feel free to skip this post.
Over the last couple of days, I’ve been getting increasing amounts of propaganda material spam (pardon: information) related to China’s campaign against the CNN.
(When I say […]


How do you get your daily info shot?

Recently, I was asked how I go about getting my daily information. And since I’m quite an info junkie, that got me thinking. So I sat down and jotted down where I go to get my daily info shots. What’s in your info diet?
Here’s what I scan:
A few basics:

Spiegel (German) and New York Times for […]


Must-Read Books on Social Media

Taking a hint by Chris Brogan, who has compiled a great set of resources to show your bosses, colleagues or friends how the social web works, I’d like to give you my recommendations of must-read books on this topic.
If you are interested in social media, participatory media or conversational marketing, you might want to […]


The Long Tail, explained in a brief video

This video is admittedly somewhat old. On the other hand, a great idea well visualized is always worth noting, and so I’ll do: This super brief video (less than 1:30!) explains Chris Anderson’s idea of the Long Tail. It’s actually a promo video for just that book. Why aren’t more promo videos as good and […]


How relevant is Facebook? Just like your phone contact list.

Trying to explain how relevant Facebook really is? I’ll try like this:
It’s like the contacts in your mobile phone compared to your email contacts: Everybody gets into your email contact list, but only so many people are so important to you that you save them in your mobile. That’s how relevant Facebook is.


Twitter vs Blogs, Revisited

After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If you like to read up on the discussion, you can find my posts on Twitter here, the most relevant posts here being probably on inattentive trust, my […]


Tim O’Reilly tells his parents: What’s Web 2.0?

Link: sevenload.com
At Web 2.0 Expo Berlin, Tim O’Reilly kindly agreed to try solving the one issue all of us are sharing: How to tell our parents what we do? So here’s Tim, explaining to his parents: What’s Web 2.0?
“So Web 2.0: First off, it’s the idea that the Web, rather than the personal computer is […]


Do You Know How to Use the Web to Innovate?

The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great tool to innovate - in your product, your business, or your organization.
Lately, I’ve had a number of chats with my buddies and collaborators Max Senges and Thomas […]


My Review Policy

As I’ve been getting a lot of emails and requests from PR folks about their products & services lately, I figure it’s time I disclose my policy regarding this kind of thing. I’ll post it here in the blog once, and I’ll keep it as a page in the sidebar for easy access. That’s where […]


Tell-tale: What can you learn from a guy who didn’t know what a cross walk is?

On his blog, Noah Kagan tells a very brief little story which I’d like to share with you:
A few weeks ago a guy asked me what to do at the crosswalk. I was a little shocked. Normally it would be the simple “you walk across the street.” And then I wondered if it was a […]


Inattentive Trust: How Facebook, Twitter change social relationships

There’s great post on John Stahl’s Journal about the way Facebook, Twitter and similar tools can influence our social relationships:
Direct online interaction robs the very important inattentive trust building components to relationships. Twitter, facebook, etc. provide a unique window into watching someone without paying direct attention to them. How many of you log on to […]


Webb Alert: New web video show about tech & games news (and good, too!)

Webb Alert by Morgan Webb (who has a very cool, diverse background including some media, some tech, some rhetoric, and some modeling) gives a (nearly) daily round-up of what’s happening in the web & games world. The episodes will be a neat five minutes each, so you’ll get all the news quick and easy. Plus, […]


Reviews on Twitter: 140 Characters Are Enough

On Twitter, a lot of hints are swapped. Among those, there’s a lot of gossip about what products to use, what services to avoid. Just your usual stuff: You meet friends, you share your stories. Word of mouth.
The limit of 140 characters per Twitter post doesn’t seem to do any damage to this kind […]


Sony Style Store Service Sucks. (Big Time.)

I may have mentioned a few times before that I’ve been having some trouble with my Sony Vaio’s battery. No, strike that out: My Sony Vaio’s battery is dead, basically. I’ve bought it hardly a year ago and the battery life is down to about 10 minutes.
Sure, laptop batteries don’t last forever, but 10 […]


Word of Mouth: Recommendations

Looking for a recommendation, where do you go? Right, you’ll ask your friends. So I’m asked quite frequently about this gadget or that service. And ’cause I believe in the web as the No 1 word-of-mouth machine, here’s a number of recommendations, and of things to avoid.
This is all based strictly on my personal […]