word of mouth
How to work The Internets (or not!)
I’m not much into bashing. But. Picking up on P.’s comments on my brief round-up post on online politics, I guess it’s time for a new series, or rather: two.
First, How to work The Internets, where I’ll collect examples of political campaigns making particularly good use of the web.
Second, and in best Borat […]
“How to become a freelance web strategist?”
…asked my reader Chris in an email:
To impose a question, is it financially lucrative to be a freelance web strategist? I am considering such a path for myself, and if you have a chance to explain your successes and failures to me…
Well, Chris, thanks for the question - a good one, too! So let’s dig […]
Little Brother: Protect Your Privacy To Protect Your Freedom
Privacy isn’t usually the most sexy topic. At least it isn’t usually treated that way, which is a shame. All the better: Cory Doctorow’s latest novel Little Brother (download for free, buy on Amazon) more than makes up: Little Brother is a passionate & compelling rant against government surveillance, and a rally cry to protect […]
Your Brand Is: Their Gut Feeling
First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. (…) It’s not what you say it is. It’s what they say it is.
Good stuff. And straight to the point. Without […]
Chinese Anti-CNN Campaign
Note: I won’t touch the politics behind this campaign in this post. If you were looking for any political opinion on this subject, feel free to skip this post.
Over the last couple of days, I’ve been getting increasing amounts of propaganda material spam (pardon: information) related to China’s campaign against the CNN.
(When I say […]
How do you get your daily info shot?
Recently, I was asked how I go about getting my daily information. And since I’m quite an info junkie, that got me thinking. So I sat down and jotted down where I go to get my daily info shots. What’s in your info diet?
Here’s what I scan:
A few basics:
Spiegel (German) and New York Times for […]
Must-Read Books on Social Media
Taking a hint by Chris Brogan, who has compiled a great set of resources to show your bosses, colleagues or friends how the social web works, I’d like to give you my recommendations of must-read books on this topic.
If you are interested in social media, participatory media or conversational marketing, you might want to […]
The Long Tail, explained in a brief video
This video is admittedly somewhat old. On the other hand, a great idea well visualized is always worth noting, and so I’ll do: This super brief video (less than 1:30!) explains Chris Anderson’s idea of the Long Tail. It’s actually a promo video for just that book. Why aren’t more promo videos as good and […]
How relevant is Facebook? Just like your phone contact list.
Trying to explain how relevant Facebook really is? I’ll try like this:
It’s like the contacts in your mobile phone compared to your email contacts: Everybody gets into your email contact list, but only so many people are so important to you that you save them in your mobile. That’s how relevant Facebook is.
Twitter vs Blogs, Revisited
After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If you like to read up on the discussion, you can find my posts on Twitter here, the most relevant posts here being probably on inattentive trust, my […]