At The Waving Cat GmbH, Peter Bihr explores the impact of emerging technologies and helps spreads the insights of innovators through consulting and conferences.


Working closely with a strong network of top notch experts and thought leaders, The Waving Cat translates these insights into distinct offerings:

  • Advisory & strategy consultancy
    Startup, corporate or non-profit: I’ll help your organization excel in an environment defined by digitization, connectedness and rapid change. From top-level strategy to setting up teams to product strategy: With ears close to the ground, an extensive network, and years of experience working with clients of all sizes and across industries, I know what works and what doesn’t.
  • Emerging technology conferences
    Conferences are a great way to explore the impacts of emerging technologies. My expertise, my radar for interesting topics, and my network put me into a unique position to curate world class events. IoT, the future of hardware, smart cities, iOS development, maker culture or the quantified self – chances are I’ve initiated, curated or chaired a top notch event for that community or industry.
  • Products, services and publications
    Working with external partners, The Waving Cat translates insights into products or publications.
  • Speaking
    Looking for a speaker for your next corporate event? As a frequent conference speaker and panelist, I can deliver an engaging presentation for audiences of all sizes and backgrounds on the implications of emerging technologies for your industry. If you’d like to book me as a speaker for your corporate event, please contact Tessa at TheNextSpeaker.

As a side effect of this varied work, the company is into a unique position to help you find the perfect talent or serve as an external radar & research shop. For startups, I try to be available as an an advisor or mentor where it makes sense for both parties, and I’m a mentor at Highway1 (San Francisco), Startup Bootcamp IoT (London) and (Berlin).

Areas of focus

My work focuses mostly on impact and opportunities of (internet-related) technologies: Technologies and business models the internet enables or leverages in new and interesting ways. Over the last few years this has included areas including:

  • social, local, mobile services
  • digital communications & social media
  • the Internet of Things & connected devices
  • Quantified Self & personal analytics
  • connected cities
  • 3D printing & the new maker culture
  • innovation processes

Some clients


Not sure how to best work together? Get in touch for a chat!


Featured work and projects. A large part of my work is confidential or internal in nature and hence not fit for sharing in a portfolio. Here are some public-facing and shareable projects (some for clients, most self-initiated) I have worked on to date in various contexts.

Please note that these projects include some of which I worked on outside the context of The Waving Cat (as a freelancer before, etc). They are listed here because they help illustrate some of the topics I’ve engaged with extensively over time.

ThingsConThingsCon is a two-day conference about the future of hardware and the Internet of Things. Co-organizing this as an independent event with Knowable and Max Krüger. (website)
ConnectedConnected is a print publication tracking the evolving Internet of Things ecosystem. Edited jointly with Alexandra Deschamps-Sonsino, this collection of essays by the best and brightest in the field is published as a newspaper. (website)
TICOHThe Indie Conference Organizer Handbook is a practical handbook to running an independent event. Co-published with Max Krüger online and on Kindle. (website)
uikonfUIKonf is Berlin’s first English-language iOS developer conference. Co-organized with Matt Patterson and Chris Eidhof since 2013 (website)
NEXT BerlinNEXT Berlin is one of Europe’s leading digital business conferences. I serve as Program Director. Disclosure: NEXT are a client of mine. (website)
The Alpine ReviewThe Alpine Review is an annual print magazine and a compendium of ideas for a world in transition. In my own words, a mag by our tribe for our tribe. I served as editor-at-large for the first two issues. (website)
Makers MakeMakers Make aimed to allow independent product designers more easily to get from idea to market. Co-founded with Natasha Carolan and discontinued after research and concept phase.
Ignite BerlinIgnite is a global event series for lightning talks of 5 minutes each. I’ve been organizing Ignite Berlin since 2010, first with Matt Biddulph, then with my collaborators Claudia Rauch and Yasmina Haryono. Enlighten us, but make it quick! (website)
Cognitive Cities ConferenceCognitive Cities Conference explored the future of connected cities. I organized this independent conference along with my partners at Third Wave and a bunch of friends in 2012 to look at the future of cities & technology, and how both fields interface. (blog post).

How I work

I split my time between client work and self-initiated projects.

Often, my client engagements happen behind the scenes and are long-term, internally focused in nature. I tend to be able to contribute & create most value in long-term collaborations, with a larger amount of autonomy, and in projects of a more exploratory nature. Usually my role is that of an advisor, consultant, or sparring partner. The kind of work I do is both highly networked and varied, and it yields a range of outputs or services.

Please take the services listed here as a starting point for a conversation rather than a fixed set of offerings.


Occasionally I have small media appearances or contribute writing. My projects, thoughts and other antics have been featured in Forbes, New York Times, The Guardian, ZDF, ZEIT and many others as listed below. If you’re a journalist looking for input, a quote or an interview, please get in touch (I do my best to respond quickly.)

Media coverage

Contact & Imprint

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phone: +49.30.20896430

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