Vaynerchuk on Social Media ROI

Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Are social media in trouble because of the U.S. financial crisis? Nope, it’s magazines, radio and TV who are in trouble, say Vaynerchuk. And guess who agrees: Yours truly.

Because social media have a number of clear advantages over traditional […]

You donated $9.55 to EFF through my ads (thanks!)

A little while back, I proposed to run social ads on blogs and to donate the revenue. This, it seemed, would be the easiest way to raise some funds and to donate money, paying with your attention. Eyeballs for money, the usual model for ads, applied in a social way. Here’s the ad I put […]

Ad-Activism: Support something good by clicking those social ads

Lately I’ve been approached by a folks who were interested in advertising on this blog. Although the blogger in me was flattered, I wasn’t so sure I even wanted any ads here. (I have Google Ads in the individual posts, but nowhere else, and that’s more for experiments and experience than for revenue.)
So I talked […]

Facebook Beacon is Serious Breach of Trust

Facebook recently introduced Facebook Beacon, a new technique for businesses and website operators to “enable your customers to share the actions they take on your website with their Facebook friends.”
Beacon can be installed by simply adding a few lines of code:
Simply determine which user actions you would like publish to Facebook (…) Facebook Beacon […]