Writing email that gets answered

Chris Brogan summarizes how to write email so that it’s easy to process further:
Key points:

One Decision Per Email (so it’s easy to process)
Don’t Ever Say “Quick Question.” (Because it’s usually not. If it is, there’s no need to announce it.)
Your Signature File (it should contain your contact details, but be brief and concise)
Following Up […]

“How to become a freelance web strategist?”

…asked my reader Chris in an email:
To impose a question, is it financially lucrative to be a freelance web strategist? I am considering such a path for myself, and if you have a chance to explain your successes and failures to me…
Well, Chris, thanks for the question - a good one, too! So let’s dig […]

Your Brand Is: Their Gut Feeling

First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. (…) It’s not what you say it is. It’s what they say it is.
Good stuff. And straight to the point. Without […]