Your Brand Is: Their Gut Feeling

First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. (…) It’s not what you say it is. It’s what they say it is.
Good stuff. And straight to the point. Without […]

Forrester: Online Community Best Practices

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Forrester’s Jeremiah Owyang shares this great presentation about Online Community Best Practices. It’s 51 slides packed with useful advices for those of you who are planning to launch an online community of any kind. Note that this presentation won’t save you proper consulting and/or experimenting. But it contains excellent […]

Study: Real vs Fantasized Identity on Social Networking Sites

FaberNovel Consulting has just published a study on best practices from social networking sites.
The whole study contains a great overview over what’s important if you analyze social networking sites. Two aspects stood out for me, though:
First, the authors pointed out four dimensions to help distinguish social networks:

Second, the study also covers the way, identity is […]

Twitter vs Blogs, Revisited

After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If you like to read up on the discussion, you can find my posts on Twitter here, the most relevant posts here being probably on inattentive trust, my […]

Do You Know How to Use the Web to Innovate?

The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great tool to innovate - in your product, your business, or your organization.
Lately, I’ve had a number of chats with my buddies and collaborators Max Senges and Thomas […]