State of the Blogosphere 2008 (brief summary)

Technorati’s State of the Blogosphere is back, this time split up into five daily installments. (Start with the introduction.) What can I say? Some impressive numbers. Note that the data is a mix of stats gathered through Technorati and feedback gathered in a survey of some 1.100 bloggers (methodology).
First up, and hardly surprising, blogs are […]

How to pitch media, bloggers, the web at large?

For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online. You have experienced professionals who know the ropes, the tricks of the trade, and their journalists. But facing a diffuse mass of bloggers is a different story […]

Seven rules for a corporate presence on Twitter

Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that aren’t easily understood at a first glance. (When looking at a few hundred web 2.0 services for a study I was working on, Twitter was one of […]

Four success factors for your organization’s blog

Christian Kreutz of GTZ (the German cooperation enterprise for technical international cooperation and development) has worked with blogs in his organization for several years. In a series of posts (”From A-Z to Organization 2.0″) he shares his experiences with blogging and lists a number of examples and success factors.
Besides the use cases for blogging (like […]

Presentation: “What the f**k is social media?”

Always a big fan of neat visualizations, particularly of complex topics, I found I really liked this 101 on social media by Marta Z. Kagan. Titled “What the f**k is social media“, Marta gives a quick, easy-to-understand rundown of the basic terminology paired with well-presented thoughts on why social media matter:

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