Seven rules for a corporate presence on Twitter

Twitter still seems to be one of the bigger mysteries for many folks out there, particularly in the corporate sphere. No surprise, it’s one of those phenomena that aren’t easily understood at a first glance. (When looking at a few hundred web 2.0 services for a study I was working on, Twitter was one of […]

Video: Consumers Have Changed, Advertisers Haven’t (And That’s Bad)

Just stumbled over this not-so-new-but-still-very-good movie produced by (if I’m not mistaken) Microsoft. In just two minutes and seventeen seconds it shows exactly just what is wrong with advertising today: While consumers have changed considerably over the last few years, advertisers often still try to stick to their old methods - and worse: to their […]