Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior:
Adapting Brands To The Networked World
View SlideShare presentation or Upload your own. (tags: internet network)
David Cushman: Adapting brands to the networked world.
(via End Of Control)











