Peter Bihr on Social Media, Web 2.0 and Digital Life
[The Waving Cat: ’cause it’s good luck AND shiny plastic]
Peter Bihr

About me

My name is Peter Bihr. I live in Berlin, Germany. As a freelancer, I consult on web strategies, communities, blogging and social media. In this weblog, I jot down random thoughts, ideas and news. Hopefully, you'll find some are interesting for you, too. Read more...
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berlinblase.de
KeinGeschenk.de
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A Swarm of Angels
Electronic Frontier Foundation
Licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Germany License

::: I attend

Dresden Open Space 20 Nov
Barcamp Hamburg
Le Web 08

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2

The LEGO Lesson: Embrace Your Fans

Posted by Peter Bihr
February 15, 2008

In Forrester’s Josh Bernoff / Charlene Li blog, Josh relates this story by Jake McKee (formerly Lego) of how Lego changed by engaging with AFOLs (Adult Fans Of Lego, sometimes referred to as ALE: Adult Lego Enthusiasts). There’s a lot to learn in this story - particularly for companies with a top-down corporate culture. Here’s […]

This blog runs on Wordpress. All contents (unless stated otherwise) licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Germany License (German translation). The theme is heavily based on Boris Anthony's theme for Joi Ito. (Thanks, Boris!) The lovely Waving Cat icon was created for by Melbourne-based pixel artist Louise K for this blog. (Thanks a lot!)