Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior:
Adapting Brands To The Networked World
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David Cushman: Adapting brands to the networked world.
(via End Of Control)
Slideshow: Free Traffic. Social Media Marketing 101
At Web 2.0 Expo San Francisco, Muhammad Saleem gave this great presentation on Social Media Marketing. It covers the basics as well as some advanced background info, like about the Digg algorithm.
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For further reading make sure to check out the references he kindly provided.
(via Matthias Henze)