Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior:
Adapting Brands To The Networked World
View SlideShare presentation or Upload your own. (tags: internet network)
David Cushman: Adapting brands to the networked world.
(via End Of Control)
How to pitch media, bloggers, the web at large?
For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online. You have experienced professionals who know the ropes, the tricks of the trade, and their journalists. But facing a diffuse mass of bloggers is a different story […]