What the F— is social media?
What the F**K is Social Media: One Year Later
View more documents from Jacquelyn Cyr.
A nice little presentation about the power of social media. It’s trying to me a bit more provocative than it really is, but the fun pictures make up for it. Some good stuff in there. (via). (Also, just after posting I noticed [...]
Webby Awards: Wrap-up & Slides
So last night I was at the German Webby Awards event in Berlin. (Thanks to Upside, the agency that serves as the German Webby ambassador, for inviting me as a speaker. Also, thanks to David!) What the Webby Awards do these days is branching out internationally. A logical step, if you ask me.
So how [...]
Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior:
Adapting Brands To The Networked World
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David Cushman: Adapting brands to the networked world.
(via End Of Control)
Tooltips for syncing slides and video
VCASMO is a pretty neat tool to sync video and slides. Just sayin’. VCASMO syncs videos fromm youtube or similar sources, and slideshows from slideshow.com. It’s a great little mashup, the results can be embedded either 440 pixels wide (as seen above) or 850 pixels wide:
Then there’s the Adobe Air based service Parleys, which looks [...]
Presentation: “What the f**k is social media?”
Always a big fan of neat visualizations, particularly of complex topics, I found I really liked this 101 on social media by Marta Z. Kagan. Titled “What the f**k is social media“, Marta gives a quick, easy-to-understand rundown of the basic terminology paired with well-presented thoughts on why social media matter:
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Slideshow: Free Traffic. Social Media Marketing 101
At Web 2.0 Expo San Francisco, Muhammad Saleem gave this great presentation on Social Media Marketing. It covers the basics as well as some advanced background info, like about the Digg algorithm.
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For further reading make sure to check out the references he kindly provided.
(via Matthias Henze)
Your Brand Is: Their Gut Feeling
First, a brand is not a logo. Second, a brand is not an identity. Finally, a brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. (…) It’s not what you say it is. It’s what they say it is.
Good stuff. And straight to the point. Without [...]
Forrester: Online Community Best Practices
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Forrester’s Jeremiah Owyang shares this great presentation about Online Community Best Practices. It’s 51 slides packed with useful advices for those of you who are planning to launch an online community of any kind. Note that this presentation won’t save you proper consulting and/or experimenting. But it contains excellent [...]
