SXSW: “Social Media: How to make it in Europe”
Short version first: I’d like to present at SXSW 2011. You can help if you vote for my panel proposal. Here’s what it’s about. Earlier this year, I went to SXSW without knowing that I’d end up giving a session myself: I was asked (and more than happy) to fill in for Robin Grant and [...]
Social Media Guidelines. Got any?
After the first steps in Social Media, most organizations realize it’s time to get organized. Instead of every staff doing their own thing on the social web, organizations strive to speak with one coherent voice while preserving authenticity. This is where Social Media Guidelines (SMG) come in. The SMG provide a framework that serves to [...]
How to get started with Social Media in your organization
There are two main schools of thought when it comes to establishing Social Media in an organization: One is the more traditional (in a corporate sense) top-down, the other is the (more webby) bottom-up. In one, a Social Media strategy is planned and implemented and handed down inside the organization. Pro: top-level support. Con: not [...]
Nobody is interested in your Social Media stuff
7 harsh realities in Social Media View more presentations from Bart De Waele. It’s a truth that needs to be said, over and over again. And then once more: “Nobody is interested in your social stuff, as long as you do not interact constantly, honestly and wholeheartedly.” Great deck by Bart De Waele. (via)
In Social Media, ROI = Return on Interaction + Return on Influence
How to measure the success of Social Media has been a huge problem in this industry for quite a while. There is a consensus that the number of fans/likes on Facebook or of followers on Twitter is too weak an indicator, but the alternative metrics are still rare: No golden standard has emerged yet. This [...]
News from the Twitter Farm
Five journalists using only Twitter and Facebook as news sources to provide their reporting, that’s the basic setup of an experiment going on for five days. The headline, by the way, of this post is just a translation of “Nachrichten aus der Twitterfarm“, the title of a blog post announcing a news-gathering experiment by five [...]
What the F— is social media?
What the F**K is Social Media: One Year Later View more documents from Jacquelyn Cyr. A nice little presentation about the power of social media. It’s trying to me a bit more provocative than it really is, but the fun pictures make up for it. Some good stuff in there. (via). (Also, just after posting [...]
Online PR is all about community
Spot on. PR firms and brands, please watch this this. Then watch it again, and internalize it. With no further comment: Online PR is all about Community from RealWire on Vimeo. (via) Update: A great way to get involved in the community is by the way – in all bluntness – to sponsor a community [...]
SXSW: Lost In Translation?
While 2008 was a major conferencing year for me and this year I was slightly more selective (and instead am co-organizing one myself called Atoms&Bits), I’m planning to only attend those conferences next year that I really, really want to experience. Off the top of my head, that’s Reboot, SXSW, maybe Shift and a barcamp [...]
Presentation: How To Do Social Media Right In 2009
There are many, many, many presentation on how to get Social Media right. (Trust me, I’ve seen a lot, and given a few myself, and let me tell you: it’s not pretty.) This one, however, nails it. It’s on the point, it provides case studies, and it’s honest. (“There are no best practices!”). Brands, agencies, [...]
