How to pitch media, bloggers, the web at large?
For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online. You have experienced professionals who know the ropes, the tricks of the trade, and their journalists. But facing a diffuse mass of bloggers is a different story […]
Downing Street 10 relaunches, goes all Web 2.0
Downing Street 10, the British Prime Minister’s office, has just announced a relaunch of their website. The new website is full of web-two-ishness: Prominent space for video (via Brightcove), Flickr integration, YouTube, Twitter, blog, you name it.
Screenshot: Downing Street 10 relaunch
As I’m testing it, the intro video about the new site won’t play, but by […]
Frogloop: 3 Keys to successful online campaigns
Nice and simple, this brief post on frogloop gives you three keys to successful online campaigns:
Don’t listen to the man
Fail, fail, then fail again
Be you, not me
Sounds about right. For more details, check out frogloop.
Social cooperation & music distribution
In the Commons Research wiki, I stumbled upon this Free Culture paper (PDF abstract). In the paper, Yochai Benkler (Harvard Law School, author of The Wealth of Networks and also seen in the video below), Leah Belsky and Byron Kahr (both of Yale Law School) analyze “social cooperation and the production and distribution of creative […]
“How to become a freelance web strategist?”
…asked my reader Chris in an email:
To impose a question, is it financially lucrative to be a freelance web strategist? I am considering such a path for myself, and if you have a chance to explain your successes and failures to me…
Well, Chris, thanks for the question - a good one, too! So let’s dig […]
The LEGO Lesson: Embrace Your Fans
In Forrester’s Josh Bernoff / Charlene Li blog, Josh relates this story by Jake McKee (formerly Lego) of how Lego changed by engaging with AFOLs (Adult Fans Of Lego, sometimes referred to as ALE: Adult Lego Enthusiasts). There’s a lot to learn in this story - particularly for companies with a top-down corporate culture. Here’s […]
Twitter vs Blogs, Revisited
After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If you like to read up on the discussion, you can find my posts on Twitter here, the most relevant posts here being probably on inattentive trust, my […]
Do You Know How to Use the Web to Innovate?
The internet isn’t just a means to send email and look up information. It’s a powerful tool for all kinds of networked communication. But it’s also a great tool to innovate - in your product, your business, or your organization.
Lately, I’ve had a number of chats with my buddies and collaborators Max Senges and Thomas […]