What the F— is social media?
What the F**K is Social Media: One Year Later
View more documents from Jacquelyn Cyr.
A nice little presentation about the power of social media. It’s trying to me a bit more provocative than it really is, but the fun pictures make up for it. Some good stuff in there. (via). (Also, just after posting I noticed [...]
Vaynerchuk on Social Media ROI
Gary Vaynerchuk strikes with another awesome rant: “You Down With ROI?… Yeah You Know Me“. Are social media in trouble because of the U.S. financial crisis? Nope, it’s magazines, radio and TV who are in trouble, say Vaynerchuk. And guess who agrees: Yours truly.
Because social media have a number of clear advantages over traditional [...]
Next-generation marketing: It’s the groups, stupid!
David Cushman of Faster Future has this neat presentation about how PR works completely differently in networked environments, like on the web or mobile devices. It’s all about group behavior:
Adapting Brands To The Networked World
View SlideShare presentation or Upload your own. (tags: internet network)
David Cushman: Adapting brands to the networked world.
(via End Of Control)
How to pitch media, bloggers, the web at large?
For PR folks, pitching to the web is a problem. Talking to a PR firm recently, we ended up chatting about the challenges traditional PR firms face online. You have experienced professionals who know the ropes, the tricks of the trade, and their journalists. But facing a diffuse mass of bloggers is a different story [...]
Downing Street 10 relaunches, goes all Web 2.0
Downing Street 10, the British Prime Minister’s office, has just announced a relaunch of their website. The new website is full of web-two-ishness: Prominent space for video (via Brightcove), Flickr integration, YouTube, Twitter, blog, you name it.
Screenshot: Downing Street 10 relaunch
As I’m testing it, the intro video about the new site won’t play, but by [...]
Frogloop: 3 Keys to successful online campaigns
Nice and simple, this brief post on frogloop gives you three keys to successful online campaigns:
Don’t listen to the man
Fail, fail, then fail again
Be you, not me
Sounds about right. For more details, check out frogloop.
Social cooperation & music distribution
In the Commons Research wiki, I stumbled upon this Free Culture paper (PDF abstract). In the paper, Yochai Benkler (Harvard Law School, author of The Wealth of Networks and also seen in the video below), Leah Belsky and Byron Kahr (both of Yale Law School) analyze “social cooperation and the production and distribution of creative [...]
“How to become a freelance web strategist?”
…asked my reader Chris in an email:
To impose a question, is it financially lucrative to be a freelance web strategist? I am considering such a path for myself, and if you have a chance to explain your successes and failures to me…
Well, Chris, thanks for the question – a good one, too! So let’s dig [...]
The LEGO Lesson: Embrace Your Fans
In Forrester’s Josh Bernoff / Charlene Li blog, Josh relates this story by Jake McKee (formerly Lego) of how Lego changed by engaging with AFOLs (Adult Fans Of Lego, sometimes referred to as ALE: Adult Lego Enthusiasts). There’s a lot to learn in this story – particularly for companies with a top-down corporate culture. Here’s [...]
Twitter vs Blogs, Revisited
After a week of Barcamp and Web2Expo Berlin, I have to take a look back to what I’ve been writing about the relation between Twitter and blogs. (If you like to read up on the discussion, you can find my posts on Twitter here, the most relevant posts here being probably on inattentive trust, my [...]
