Nintendo puts style into gaming

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Alice of Wonderland is right: With their Wii campaign, Nintendo takes the nerdyness out of gaming. While I enjoy the occasional gaming session, I’m not too much into console or arcade gaming usually. Nintendo’s new console, though, looks like it’s not only going to have a really innovative controller, which allows for all kinds of new game concepts. It’s also so stylish, you could call it the iPod of game consoles. The ads are all über-hip lifestyle videos, smart glossy hi-jacked photos like this CK-ish one, or this strong-independent-woman-meets-gaming style. (Is Nintendo really the first game console producer who recognized women as gamers?) [Link, via, and the other lifestyle photos: 1, 2, 3, 4, 5, 6]

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Peter Bihr
By Peter Bihr